COMMAS
Featured COMMAS projects
This week's top COMMAS projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project COMMAS · Pre-Fall 2024 Ad Campaign
The COMMAS Pre-Fall 2024 campaign, captured through the lens of photographer Dudi Hasson, masterfully translates the luxury fashion house's commitment to artisanal minimalism against the stark, sun-drenched backdrop of Santorini, Greece. Under the creative direction of Richard Jarman, the campaign leans into a sophisticated, Mediterranean-inspired narrative that emphasizes the tactile quality of the collection's textiles. Through a series of editorial portraits featuring models Abas Abdirazaq and Zaquel Mendes, the imagery explores a balanced aesthetic where sharp, geometric architectural lines meet the organic flow of the sea. The campaign utilizes natural light to elevate the intricate detailing of the garments, from cowrie shell embellishments to complex knit patterns, creating a cohesive visual language that feels both timeless and grounded. Stylist Simone Rutigliano curates a wardrobe that shifts effortlessly from tailored cream-colored suiting to relaxed, avant-garde resort wear, reinforcing the brand's identity as a leader in refined, thoughtful menswear. The project effectively marries high-fashion sensibilities with a cinematic, lifestyle-driven approach, leveraging high-key and chiaroscuro techniques to heighten the interplay between shadow and white stucco surfaces. By centering the subject within these expansive coastal landscapes, the campaign captures a sense of serene, deliberate luxury that defines the season, perfectly aligning with the brand's core values of craftsmanship, intentional design, and global aesthetic appeal.
Project COMMAS · Sojourn Collection 2024 Lookbook
The COMMAS Sojourn Collection 2024 lookbook presents a series of fashion editorials set against a stark Mediterranean backdrop. The campaign channels a sense of minimalist elegance, leaning into organic textures and the structural geometry of traditional coastal architecture to frame the season’s menswear. Photographed by Dudi Hasson, the imagery utilizes natural light to highlight the intricate fabrics and relaxed tailoring of the resort wear. The editorial aesthetic shifts between warm, golden-hour tones and high-contrast monochrome, often incorporating analogue film techniques to emphasize a clean, contemplative mood. Styling by Simone Rutigliano underscores the collection's focus on fluid silhouettes and detailed embroidery, with casting by Piotr Chamier and performances by models Abas Abdirazaq and Zaquel Mendes.
Project COMMAS · Pre Fall 2025
The COMMAS Pre Fall 2025 collection campaign leans into an organic, coastal aesthetic, capturing the label’s signature relaxed tailoring against rugged, sun-drenched landscapes. Through the lens of photographer Axel Swan, the editorial imagery prioritizes natural light and an earthy, warm-toned palette to highlight the tactile quality of the fabrics. The series captures a sense of expansive serenity, placing models in minimalist resort wear amidst sandstone cliffs, sandy shorelines, and sweeping ocean horizons. Fashion editor and stylist Simone Rutigliano grounds the collection with effortless menswear styling, emphasising clean silhouettes and subtle layering. Utilizing analogue film techniques and golden hour lighting, the visuals lean into a quiet, sun-baked atmosphere that underscores the brand’s connection to coastal living. The campaign features models Elvis Candy-Radovanovic and LJ Chawech.
Project COMMAS · Fall 2023 Ad Campaign
The Fall 2023 campaign for Commas masterfully leans into the intersection of raw nature and sartorial refinement, establishing a distinct visual identity within the luxury fashion sector. Under the creative direction of Richard Jarman, the campaign embraces a minimalist and cinematic mood that highlights the brand’s focus on high-end textile quality and structured silhouettes. Through the lens of photographer Bowen Aricò, the series transforms rugged, arid landscapes into a serene backdrop for the collection. From the expansive sand dunes captured in the soft glow of golden hour to the stark presence of weathered sandstone, the imagery prioritizes scale and texture over artifice. The use of natural light is a consistent thread, elevating the detailed floral prints and heavy-gauge knits worn by model Sereto Boardman, whose presence feels both grounded and contemplative. Stylist Alex Bainbridge helps anchor these looks within a muted, desaturated palette, allowing the organic shapes of the clothing to harmonize with the shifting, sandy environment. This editorial approach avoids the noise of traditional commercial fashion photography, opting instead for a quiet, deliberate composition that feels inherently calm. By stripping away excess, the campaign emphasizes the marriage of human form and geological backdrop, successfully positioning the collection as an extension of the natural world while reinforcing the brand's commitment to luxury minimalism.
Project COMMAS · Resort 2024 Ad Campaign
For the COMMAS Resort 2024 campaign, the luxury fashion house masterfully captures a sense of quietude through an editorial lens. Shot on location in the historic bathhouses of Budapest, Hungary, the campaign leans into a cinematic atmosphere that bridges the gap between heritage architecture and modern menswear. Under the creative direction of Richard Jarman, and captured through the emotive lens of photographer Dudi Hasson, the imagery features model Yoesry Detre in a series of contemplative portraits that prioritize tactile storytelling. The collection is defined by its relaxed silhouettes, utilizing textured linens, breathable silks, and intricate weaves that harmonize with the ornate, turquoise-tiled backdrops and symmetrical stone geometry of the space. Styled by Simone Rutigliano, the campaign excels in its use of natural light, which gently illuminates the subtle patterns and earthy tones of the garments while echoing the nostalgic, reflective quality of traditional film photography. By integrating the vibrant, saturated mosaics of these classical interiors with the minimalist, high-end resort wear, the project creates a visual narrative that feels both timeless and grounded in contemporary luxury. Through a restrained color palette and balanced, centered compositions, the campaign successfully elevates the functional appeal of resort wear into a sophisticated, artful expression of travel and cultural preservation.
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