COMMAS: Pre Fall 2025

May 2025

The COMMAS Pre Fall 2025 collection campaign leans into an organic, coastal aesthetic, capturing the label’s signature relaxed tailoring against rugged, sun-drenched landscapes. Through the lens of photographer Axel Swan, the editorial imagery prioritizes natural light and an earthy, warm-toned palette to highlight the tactile quality of the fabrics. The series captures a sense of expansive serenity, placing models in minimalist resort wear amidst sandstone cliffs, sandy shorelines, and sweeping ocean horizons. Fashion editor and stylist Simone Rutigliano grounds the collection with effortless menswear styling, emphasising clean silhouettes and subtle layering. Utilizing analogue film techniques and golden hour lighting, the visuals lean into a quiet, sun-baked atmosphere that underscores the brand’s connection to coastal living. The campaign features models Elvis Candy-Radovanovic and LJ Chawech.

Editorial, Vertical, Warm

Analogue / film, Natural light

Lookbook