COMMAS

May 2025

The COMMAS Pre Fall 2025 campaign explores the intersection of relaxed resort wear and rugged coastal landscapes. Shot on location against wind-swept cliffs, rocky outcrops, and open shorelines, the editorial captures a series of menswear looks defined by loose tailoring, textured fabrics, and an earthy colour palette. Photographer Axel Swan utilizes natural light and the golden hour to accentuate the organic materiality of the garments, from intricate paisley embroidery to structured V-neck tunics. With fashion editing and styling by Simone Rutigliano, the imagery leans into a clean, minimalist aesthetic, often employing the dramatic framing of natural rock formations to anchor the subjects within their environment. The campaign is captured on analogue film, resulting in a warm, grainy quality that highlights the serene, expansive atmosphere of the coastal setting.

Editorial, Vertical, Warm

Analogue / film, Natural light

Designer Fashion

Lookbook