COMMAS

May 2024

The COMMAS Pre-Fall 2024 campaign, captured through the lens of photographer Dudi Hasson, masterfully translates the luxury fashion house's commitment to artisanal minimalism against the stark, sun-drenched backdrop of Santorini, Greece. Under the creative direction of Richard Jarman, the campaign leans into a sophisticated, Mediterranean-inspired narrative that emphasizes the tactile quality of the collection's textiles. Through a series of editorial portraits featuring models Abas Abdirazaq and Zaquel Mendes, the imagery explores a balanced aesthetic where sharp, geometric architectural lines meet the organic flow of the sea. The campaign utilizes natural light to elevate the intricate detailing of the garments, from cowrie shell embellishments to complex knit patterns, creating a cohesive visual language that feels both timeless and grounded. Stylist Simone Rutigliano curates a wardrobe that shifts effortlessly from tailored cream-colored suiting to relaxed, avant-garde resort wear, reinforcing the brand's identity as a leader in refined, thoughtful menswear. The project effectively marries high-fashion sensibilities with a cinematic, lifestyle-driven approach, leveraging high-key and chiaroscuro techniques to heighten the interplay between shadow and white stucco surfaces. By centering the subject within these expansive coastal landscapes, the campaign captures a sense of serene, deliberate luxury that defines the season, perfectly aligning with the brand's core values of craftsmanship, intentional design, and global aesthetic appeal.

Lifestyle, Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion