COMMAS Resort 2024 Ad Campaign 2023

About

For the COMMAS Resort 2024 campaign, the luxury fashion house masterfully captures a sense of quietude through an editorial lens. Shot on location in the historic bathhouses of Budapest, Hungary, the campaign leans into a cinematic atmosphere that bridges the gap between heritage architecture and modern menswear. Under the creative direction of Richard Jarman, and captured through the emotive lens of photographer Dudi Hasson, the imagery features model Yoesry Detre in a series of contemplative portraits that prioritize tactile storytelling. The collection is defined by its relaxed silhouettes, utilizing textured linens, breathable silks, and intricate weaves that harmonize with the ornate, turquoise-tiled backdrops and symmetrical stone geometry of the space. Styled by Simone Rutigliano, the campaign excels in its use of natural light, which gently illuminates the subtle patterns and earthy tones of the garments while echoing the nostalgic, reflective quality of traditional film photography. By integrating the vibrant, saturated mosaics of these classical interiors with the minimalist, high-end resort wear, the project creates a visual narrative that feels both timeless and grounded in contemporary luxury. Through a restrained color palette and balanced, centered compositions, the campaign successfully elevates the functional appeal of resort wear into a sophisticated, artful expression of travel and cultural preservation.