Clash Royale

Clash Royale · All for the Crown

Clash Royale brings its tactical gameplay into the real world with the 'All for the Crown' commercial. This high-energy spot moves through diverse settings—from city streets and classrooms to bowling alleys—blending cinematic live-action footage with animated game elements. Featuring a fast-paced edit and dynamic camera movements, the narrative utilizes VFX to integrate the game’s signature fantasy-inspired battle arenas into everyday urban environments. The project leans into an action-oriented aesthetic, contrasting vibrant club lighting with natural daylight to capture the scale of the brand’s competitive universe.

Clash Royale · Heroes Take the Crown

Clash Royale · 30 Seconds of Determination

Clash Royale presents '30 Seconds of Determination,' a high-energy animated video developed by advertising agency DAVID New York. The project leans into an immersive cinematic aesthetic, utilizing fast-paced editing to track a series of intense skirmishes between warriors and archers. Set against a backdrop of crumbling architecture and fire, the visuals employ a saturated palette of warm oranges and reds, punctuated by stark blue light effects. The production blends stylized illustration with live-action techniques to build an urgent, combat-focused narrative.

Clash Royale · 30 Seconds to Detonation

This animated video for Clash Royale, titled 30 Seconds to Detonation, features a series of fast-paced combat scenarios centered on the game's stylized characters. The piece leans into a high-energy cinematic aesthetic, utilising bold, ink-like brush strokes and expressive motion lines to heighten the intensity of the action sequences. Produced by DAVID New York, the spot employs a sharp colour palette of reds, blues, and blacks against textured backgrounds. The movement is defined by rapid cuts and dynamic camera work, which build tension across the 30-second duration through structured animation and motion graphics.

Clash Royale · 30 Seconds of Horsin' Around

Clash Royale brings its tactical gameplay to life in the 30-second spot, 30 Seconds of Horsin' Around. Developed by advertising agency DAVID New York, the project leans into a stylized 3D animation approach to depict the game's recognizable tower defense mechanics. The commercial centers on a playful battle set across a vivid landscape, featuring puppet characters like knights on hobby horses and crowned archers. By utilizing visible strings, the animation emphasizes a tactile, handcrafted aesthetic that balances action-packed sequences with detailed character expressions. The production captures a vibrant visual style, incorporating organic textures and bright environmental design.

Clash Royale · Copycats Welcome (Case Study)

Clash Royale explores the competitive landscape of the mobile app marketplace in this case study, 'Copycats Welcome.' Produced by DAVID New York, the project examines the prevalence of game cloning and the replication of character designs and mechanics by third-party developers. The edit utilizes a clean, high-contrast visual approach to compare original assets alongside those of imitation apps. Through an analysis of app store interfaces and gameplay footage, the project documents the recurring motifs found within the mobile gaming industry.

Clash Royale · 30 Seconds for Revenge

Clash Royale returns to the arena in the 30-second campaign spot '30 Seconds for Revenge.' Developed by DAVID New York, the project brings the game's iconic characters to life through high-fidelity animation. The narrative centers on a confrontation between a skeleton warrior and an armored mega knight, utilizing cinematic framing and dynamic lighting to mirror the tension of competitive play. The execution leans into a stylized aesthetic, blending detailed 3D environment design with classic character silhouettes.

Clash Royale · 30 Seconds of Innocence

Clash Royale brings its signature universe to life in 30 Seconds of Innocence, an animated spot produced by DAVID New York. The project leans into a cinematic aesthetic, featuring stylized armored characters navigating a detailed fantasy landscape alongside miniature skeletons. The animation relies on 3D render and CGI techniques to construct its environment, shifting between whimsical character interactions and high-energy action sequences. A warm, nostalgic tone defines the visual approach, grounded by atmospheric lighting that brings the game world to the screen.

Clash Royale · 30 Seconds to Cross

Clash Royale returns to the screen in 30 Seconds to Cross, a campaign that shifts the mobile gaming experience into the aesthetic language of early 20th-century entertainment. The project utilizes a distinct monochromatic palette, anchoring its visual identity in 1930s rubber hose cartoon animation. Developed by DAVID New York, the spot explores a series of character interactions within hand-drawn castle settings. The animation style emphasizes a nostalgic, cinematic quality, relying on bouncy character movements and expressive, vintage-inspired staging to translate the game's mechanics into a classic theatrical format.

Clash Royale · Copycats Welcome

Clash Royale expands its presence in the gaming sector with the campaign 'Copycats Welcome,' an animated video that leans into the brand's signature cinematic aesthetic. The piece captures high-energy encounters on a medieval battlefield, featuring core character archetypes from the game. Directed by the team at DAVID New York, the spot utilizes fluid 3D character animation and intricate VFX to bring the clash-focused action to life. The execution prioritizes a bold, graphic visual approach, using a saturated color palette and stylized environments to maintain the franchise's established tone.

Clash Royale · Cracked Royale

Clash Royale introduces a new visual direction in this Cracked Royale campaign, blending digital rendering with high-energy gameplay sequences. The project centers on the iconic King character, transitioning between tight close-ups and tactical top-down arena perspectives to highlight the game's competitive mechanics. Developed by DAVID New York, the creative execution leans into bold aesthetic choices, featuring a distinct cracked screen overlay and neon-inflected lighting. The animation relies on a saturated palette and dynamic 3D render / CGI effects to heighten the intensity of the character interactions across the mobile interface.

Clash Royale · Clash Royale Celebrates 10 Years with an Ode to Its Passionate Fans

Clash Royale marks its ten-year milestone with a campaign that shifts between high-energy in-game battle sequences and live-action tributes to its player community. Developed by agency DAVID New York, the film centers on fans wearing handmade costumes of familiar characters while navigating urban environments ranging from classrooms to bowling alleys. The execution blends 3D render/CGI gaming footage with live-action technique, capturing a distinct visual contrast as the narrative flows between real-world scenarios and smartphone screens. Production was handled by 1stAveMachine, with additional contributions from WORK USA, Company 3 New York, Sandra Azedo, and Pickle Music providing the audio landscape.