Clash Royale
30 Seconds to Cross
Brand
Project30 Seconds to Cross
Date
May 2026
Description
Clash Royale launches '30 Seconds to Cross,' a new campaign produced by DAVID New York that leans into a distinct 1930s rubber hose animation style. The project draws on classic cinematic tropes, utilizing hand-drawn sequences to bring the game's castle environments to life. The execution relies on a monochromatic palette and vintage-inspired motion, featuring bouncy character interactions within a nostalgic, period-accurate aesthetic. This horizontal video format focuses on playful, expressive character movement as a central narrative device.
Style
Horizontal, Cinematic, Monochrome, Nostalgic
Techniques
Animation
Industries
Video Games
Context
Social Media / Short Form Video
Associated creatives
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