Clash Royale: 30 Seconds to Cross
Brand
Date
May 2026
Description
Clash Royale returns to the screen in 30 Seconds to Cross, a campaign that shifts the mobile gaming experience into the aesthetic language of early 20th-century entertainment. The project utilizes a distinct monochromatic palette, anchoring its visual identity in 1930s rubber hose cartoon animation. Developed by DAVID New York, the spot explores a series of character interactions within hand-drawn castle settings. The animation style emphasizes a nostalgic, cinematic quality, relying on bouncy character movements and expressive, vintage-inspired staging to translate the game's mechanics into a classic theatrical format.
Style
Horizontal, Cinematic, Monochrome, Nostalgic
Techniques
Animation
Industries
Context
Social Media / Short Form Video
Associated creatives
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