Clash Royale: Copycats Welcome
Brand
Date
Apr 2026
Description
Clash Royale expands its presence in the gaming sector with the campaign 'Copycats Welcome,' an animated video that leans into the brand's signature cinematic aesthetic. The piece captures high-energy encounters on a medieval battlefield, featuring core character archetypes from the game. Directed by the team at DAVID New York, the spot utilizes fluid 3D character animation and intricate VFX to bring the clash-focused action to life. The execution prioritizes a bold, graphic visual approach, using a saturated color palette and stylized environments to maintain the franchise's established tone.
Style
Horizontal, Cinematic, Graphic
Techniques
Animation, VFX / visual effects
Industries
Context
TVC / TV Commercial
Associated creatives
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