Clash Royale
Copycats Welcome
Brand
ProjectCopycats Welcome
Date
Apr 2026
Description
Clash Royale returns to the medieval battlefield in 'Copycats Welcome', a high-energy campaign centered on the game's iconic roster of characters. The project utilizes dynamic 3D character animation to depict fast-paced clashes between kings, archers, and barbarians. The film leans into a vibrant, high-contrast aesthetic, juxtaposing vivid blues and greens against stylized castle environments. Developed with creative direction from DAVID New York, the spot blends cinematic storytelling with elaborate VFX and graphic-led action sequences.
Style
Horizontal, Cinematic, Graphic
Techniques
Animation, VFX / visual effects
Industries
Video Games
Context
TVC / TV Commercial
Associated creatives
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