Church's
Church's heritage footwear and cinematic luxury campaigns across fashion and leather goods
Featured Church's projects
This week's top Church's projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Church's · AW 2026
Church's AW 2026 campaign captures a cinematic narrative within a series of stately, grand architectural settings. The film presents a study in classic menswear, pairing tailored separates with the brand's signature leather footwear. Directed by Samuel Bradley with cinematography by Simon Plunket, the project leans into a monochrome aesthetic. The visual approach utilizes natural light and a gritty, analogue film texture to ground the performance from actor Theo James, supported by grooming from Nadia Altinbas. Creative direction by David James defines the atmosphere, incorporating vintage props such as typewriters and motorcycles to punctuate the composition. Fashion styling by Ben Schofield and set design by Staci Lee round out the production, which was managed by Boon Production.
Project Church's · Fall 2026 Ad Campaign
Church's Fall 2026 ad campaign masterfully leans into the intersection of heritage footwear and the golden age of motor racing. Under the creative direction of David James and captured through the lens of photographer Samuel Bradley, the project breathes life into a narrative of classic luxury and leisure. The campaign features Theo James as the central talent, portrayed in a series of vignettes that balance the mechanical grit of garage workshops and motor circuits with an undeniably refined lifestyle aesthetic. Utilizing high-speed freeze techniques alongside candid editorial minimalism, the imagery elevates the footwear to iconic status. Whether standing on victory podiums or perched casually beside vintage blue convertibles, the compositions highlight the intricate craftsmanship of polished leather brogues and Chelsea boots against textured backdrops like woven wicker hampers and coarse asphalt. The use of natural light throughout the series softens the industrial edges of the racing environment, allowing the sharp tailoring and rich leather tones to anchor the visual storytelling. The resulting aesthetic reads as both nostalgic and contemporary, bridging the gap between high-octane performance and slow-paced sophistication. By synthesizing heritage style with an evocative, cinematic atmosphere, the campaign reinforces the brand's position as a hallmark of timeless durability and elegance, presenting each pair of shoes not just as an accessory, but as an essential component of a well-lived, adventurous life.
Project Church's · Fall 2025 Ad Campaign
Church’s leans into a narrative of quiet luxury and intellectual curiosity with its Fall 2025 ad campaign, grounding the heritage footwear brand in an atmosphere of timeless sophistication. Featuring actor Theo James, the campaign moves through a series of cinematic vignettes that evoke the life of a modern polymath. Whether captured in the contemplative stillness of a library or the relaxed comfort of a hotel suite, the project masterfully balances refined aestheticism with a touch of whimsy. Under the creative direction of David James, the imagery utilizes a striking monochrome palette to emphasize the house’s commitment to craftsmanship and material texture. Photographer Phil Poynter employs low-key chiaroscuro and soft natural light to highlight the intricate detailing of the leather brogues, Chelsea boots, and cap-toe silhouettes against a backdrop of tailored suiting and rich architectural details. By juxtaposing the polished elegance of the footwear with unexpected elements like scattered paper airplanes and vintage bicycles, the campaign creates a compelling lifestyle narrative that feels both storied and contemporary. This editorial approach transcends traditional product display, instead inviting the viewer into a curated world where form and function coalesce. The high-contrast execution and focus on tactile qualities successfully position Church’s as an essential pillar of classic style, proving that true refinement remains a constant in an ever-shifting industry.
Project Miu Miu, Church's · Spring 2024 Ad Campaign
The Spring 2024 ad campaign for the Miu Miu x Church’s collaboration masterfully balances traditional craftsmanship with the irreverent spirit of contemporary luxury fashion houses. Captured through the lens of photographer and director Lengua, the series leans into an aesthetic of intellectual playfulness, featuring models Matilda Liedholm and Judith Shyambala set against the backdrop of a meticulously manicured English-style garden. The campaign relies heavily on natural light to illuminate the tactile interplay between the rugged, weathered leather of the brogues and the soft, layered textiles of the apparel. Creative direction by Miuccia Prada and Edward Quarmby ensures a seamless union of Miu Miu’s idiosyncratic, preppy-leaning silhouettes with the heritage roots of Church’s. Stylist Lotta Volkova elevates the narrative by pairing classic gingham and tailored blazers with the collection’s signature monk-strap shoes, emphasizing a look that feels both timeless and distinctly offbeat. The photography shifts effortlessly between relaxed, lifestyle-focused portraits on striped chaise lounges and sharp, high-contrast studio strobe shots that celebrate the footwear as individual artifacts. By focusing on the juxtaposition of structured buckled detail against verdant, soft-focus foliage, the campaign succeeds in grounding high-fashion editorial sensibilities within a grounded, relatable garden setting, ultimately framing the footwear as the defining accessory for a modern, scholarly wardrobe.
Project Church's · Holiday 2024 Ad Campaign
Church's Holiday 2024 campaign captures the spirit of the season through a lens of exuberant, high-fashion storytelling. Set against the historic backdrop of St. Giles House in Dorset, the creative direction from David James leans into a sophisticated yet playful atmosphere that elevates the brand heritage. Photographer Phil Poynter utilizes natural light to emphasize the rich textures of velvet blazers and intricate lace, crafting a series of frames that feel both intimate and grand. By placing models Daisuke Ueda and Harvey James atop a banquet table in a moment of genuine, joyful abandon, the campaign moves beyond traditional product shots to embrace a cinematic, editorial lifestyle aesthetic. Stylist Tom Guinness balances formal dinner jackets with bold patterns and shimmering materials, ensuring the wardrobe complements the opulence of the grand, fire-lit interiors. The resulting imagery is a masterclass in mood-setting, where the live-action technique and candid compositions invite the viewer into an exclusive, festive celebration. This campaign perfectly captures the intersection of legacy craft and modern holiday revelry, proving that Church's remains a pillar of elegance. By prioritizing movement and authentic interaction, the work creates a compelling narrative that feels both timeless and deeply current, cementing a visual identity that resonates with luxury consumers seeking a blend of tradition and high-spirited personality.
Project Church's · 'Stage Craft' Spring 2025 Ad Campaign
For its Spring 2025 campaign, titled Stage Craft, Church's leans into a masterclass of visual storytelling that bridges the gap between classic heritage and contemporary editorial minimalism. The project, brought to life through the creative direction of David James and the lens of photographer Phil Poynter, features actor Theo James as the central figure. By utilizing a stark, monochromatic palette and sophisticated chiaroscuro lighting, the campaign transforms the studio environment into a theatrical space that mirrors the meticulous artistry of traditional shoemaking. Each frame captures the interplay of light and shadow, highlighting the polished finish of the brand's iconic brogues and penny loafers through high-contrast studio strobe techniques. The aesthetic is inherently cinematic, utilizing props like architectural blocks and abstract landscape prints to ground the subject in a clean, intellectual atmosphere. Stylist Tom Guinness elevates the narrative, pairing tailored, textured wool suits with crisp, refined accessories to ensure the footwear remains the focal point of every composition. The resulting imagery is a precise exercise in portraiture, stripping away the superfluous to celebrate the sharp lines and structured form of Church's collection. By balancing the rigid, clean geometry of the set with the human fluidity of the subject, the campaign succeeds as both a timeless commercial endeavor and a compelling fashion statement for the modern era.
Project Church's · Holiday 2025 Ad Campaign
Church's holiday 2025 ad campaign serves as a masterclass in heritage storytelling, seamlessly blending traditional British luxury with the warmth of seasonal nostalgia. Under the expert creative direction of David James, the project unfolds as a cinematic exploration of festive intimacy, moving effortlessly from the fireside glow of stately manor interiors to the rustic charm of countryside gatherings. Renowned photographer Phil Poynter captures the essence of the collection through a sophisticated editorial lens, utilizing natural light to highlight the intricate craftsmanship of the brand's signature leather footwear. The campaign’s visual narrative feels expansive yet deeply personal, as subjects engage in quiet rituals—from croquet matches on manicured lawns to the soft melody of brass instruments in dimly lit barns. By focusing on rich material textures like velvet, wool, tweed, and polished leather, the imagery leans into a timeless lifestyle aesthetic that feels both elevated and authentically cozy. The live-action technique employed across these scenes ensures a sense of spontaneity within the meticulously curated settings, reinforcing the brand's commitment to enduring quality. Whether framed against the backdrop of a vintage Land Rover or within the ornate surroundings of an antique-filled parlor, the campaign succeeds in positioning these formal pieces as essential companions for the modern holiday celebration, perfectly capturing the spirit of winter elegance and traditional craftsmanship.
Church's · Church's Holiday: Campaign 2024
The Church's Holiday 2024 campaign presents a series of festive vignettes captured within a traditional estate setting. The fashion film leans into a timeless atmosphere, alternating between monochromatic frames and vibrant full-color sequences to highlight the brand's signature leather Oxfords and monk straps. Developed in collaboration with agency DJA, the project features a diverse cast engaged in various holiday rituals and gift exchanges. The production utilizes live-action techniques and a nostalgic visual language to ground the luxury footwear in a cinematic narrative.
Church's · Smell (HM)
Church's presents a commercial campaign focused on a casual outdoor dining experience. The film captures a family gathering in a sprawling valley, framing the product as a centerpiece for shared moments in a vibrant, natural setting. Directed with a focus on warm, natural light and live-action technique, the production highlights the textures of the meal against the backdrop of rolling hills. The spot utilizes a horizontal format to emphasize the expansive landscape and the communal nature of the outdoor setting.
Church's · Smell (GM)
Church's Chicken introduces a new campaign in the fast food space with 'Smell (GM)', a commercial spot that leans into outdoor, pastoral aesthetics to promote its latest meal deals. Directed and produced by ALTERED.LA, the film centres on natural landscape settings. The narrative opens on a man in a rural, verdant valley before cutting to a family gathered on a grassy hillside. The production utilizes natural light and live-action techniques to emphasize the environment, framing the brand's food offerings within a cinematic, horizontal format.
Church's · Locked Out
This comedic fast food commercial from Church's, titled 'Locked Out', captures a lighthearted moment of suburban frustration. A man finds himself unable to enter his minivan, only to witness a young passenger enjoying a meal inside, highlighting the brand's presence in a domestic setting. Produced by ALTERED.LA, the spot leans into a live-action technique. The night-time narrative is defined by warm exterior porch lighting, which brings focus to the humorous family dynamic unfolding through the vehicle window.
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