Church's: Smell (HM)
Brand
Date
Jan 2023
Description
Church's presents a commercial campaign focused on a casual outdoor dining experience. The film captures a family gathering in a sprawling valley, framing the product as a centerpiece for shared moments in a vibrant, natural setting. Directed with a focus on warm, natural light and live-action technique, the production highlights the textures of the meal against the backdrop of rolling hills. The spot utilizes a horizontal format to emphasize the expansive landscape and the communal nature of the outdoor setting.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Navy
Beige
Background
Meadow
Context
TVC / TV Commercial
Associated creatives
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