Church's: Smell (GM)
Brand
Date
Jan 2023
Description
Church's Chicken introduces a new campaign in the fast food space with 'Smell (GM)', a commercial spot that leans into outdoor, pastoral aesthetics to promote its latest meal deals. Directed and produced by ALTERED.LA, the film centres on natural landscape settings. The narrative opens on a man in a rural, verdant valley before cutting to a family gathered on a grassy hillside. The production utilizes natural light and live-action techniques to emphasize the environment, framing the brand's food offerings within a cinematic, horizontal format.
Style
Horizontal, Action, Cinematic
Techniques
Natural light
Industries
Color
Denim
Jet Black
Background
Meadow
Context
TVC / TV Commercial
Associated creatives
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