Celsius

Celsius · Alex

Celsius explores the intersection of high-intensity training and the rhythms of daily life in the campaign, Alex. The commercial highlights diverse athletic disciplines, from boxing and weightlifting to rowing, anchored by a gritty, live-action technique. The project leans into cinematic lighting with cool tones to frame both gym-based exertion and domestic moments. Development and creative oversight were led by Anomaly, with production handled by Fela and post-production by Cabin Edit. Sound design and music were provided by Barking Owl, while Royal Muster managed color grading.

Celsius · Dawn Patrol

Celsius explores the intersection of endurance and environment in the brand film 'Dawn Patrol.' The campaign centers on high-energy aquatic athleticism, captured through a series of dynamic water action sequences and coastal travel shots. Developed in collaboration with agency Anomaly and production house Fela, the spot leans into a cinematic aesthetic. The visual narrative utilizes desaturated tones and high-contrast lighting to emphasize the rugged coastline and the intensity of early morning surf conditions, grounding the energy drink brand within an active outdoor lifestyle.

Celsius · Night Shift

Celsius brings its energy-focused narrative to an urban setting with the 'Night Shift' campaign. The spot features a runner navigating city streets under the cover of darkness, utilizing low-key lighting and atmospheric backdrops to build a distinct aesthetic. The production leans into a cinematic visual language, pairing high-angle city perspectives with rhythmic, action-oriented cuts. The project was developed by agency Anomaly, with production handled by Fela. Post-production for the commercial was completed by Cabin Edit, with color grading provided by Royal Muster and sound design by Barking Owl.

Celsius · Kelsea

Celsius · Travis