Celsius: Night Shift
Brand
Date
Mar 2026
Description
Celsius brings its energy-focused narrative to an urban setting with the 'Night Shift' campaign. The spot features a runner navigating city streets under the cover of darkness, utilizing low-key lighting and atmospheric backdrops to build a distinct aesthetic. The production leans into a cinematic visual language, pairing high-angle city perspectives with rhythmic, action-oriented cuts. The project was developed by agency Anomaly, with production handled by Fela. Post-production for the commercial was completed by Cabin Edit, with color grading provided by Royal Muster and sound design by Barking Owl.
Style
Vertical, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Royal Blue
Pure White
Background
Street
Context
TVC / TV Commercial
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