Celsius
Night Shift
Brand
ProjectNight Shift
Date
Mar 2026
Description
Celsius presents 'Night Shift,' a campaign commercial set within an energetic urban environment. The film follows a central figure through nocturnal city streets, using a mix of high-angle cinematography and atmospheric movement to ground the product in a high-octane setting. Produced by Fela with agency support from Anomaly, the spot leverages low-key lighting and chiaroscuro techniques to heighten the visual tension of the night-time run. Post-production and color work were managed by Cabin Edit and Royal Muster, respectively, with sound design by Barking Owl completing the live-action execution.
Style
Vertical, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Beverages
Color
Royal Blue
Pure White
Background
Street
Context
TVC / TV Commercial
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