Celsius Alex 2026

About

Celsius explores the intersection of high-intensity training and the rhythms of daily life in the campaign, Alex. The commercial highlights diverse athletic disciplines, from boxing and weightlifting to rowing, anchored by a gritty, live-action technique. The project leans into cinematic lighting with cool tones to frame both gym-based exertion and domestic moments. Development and creative oversight were led by Anomaly, with production handled by Fela and post-production by Cabin Edit. Sound design and music were provided by Barking Owl, while Royal Muster managed color grading.