Celsius

Mar 2026

Celsius presents 'Alex,' a commercial campaign exploring the integration of high-intensity training into daily routines. The project follows individuals across various fitness disciplines, including weightlifting, boxing, and rowing, before transitioning into sequences of active life outside the gym. Developed in collaboration with agency Anomaly, the film utilizes cinematic lighting and cool-toned color grading to emphasize the physical demands of athletic exertion. With production by Fela and post-production by Cabin Edit, the film employs a gritty, live-action technique to ground the energy of the brand in movement and persistence. Sound design and composition are provided by Barking Owl, with color grading handled by Royal Muster.

Horizontal, Cinematic, Cool, Gritty

Fitness

Gym

TVC / TV Commercial