Celsius: Alex
Brand
Date
Mar 2026
Description
Celsius explores the intersection of high-intensity training and the rhythms of daily life in the campaign, Alex. The commercial highlights diverse athletic disciplines, from boxing and weightlifting to rowing, anchored by a gritty, live-action technique. The project leans into cinematic lighting with cool tones to frame both gym-based exertion and domestic moments. Development and creative oversight were led by Anomaly, with production handled by Fela and post-production by Cabin Edit. Sound design and music were provided by Barking Owl, while Royal Muster managed color grading.
Style
Horizontal, Cinematic, Cool, Gritty
Industries
Color
Charcoal
Jet Black
Background
Gym
Context
TVC / TV Commercial
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