Celsius
Dawn Patrol
Brand
ProjectDawn Patrol
Date
Mar 2026
Description
The Dawn Patrol commercial for Celsius captures the athlete experience during early morning surf sessions. Produced by Fela with creative direction from Anomaly, the project centers on dynamic action sequences set against a coastal backdrop. Moving through choppy waters and along highway stretches, the piece utilizes cinematic lighting and desaturated color grading to establish its mood. This live-action campaign highlights the movement of the surf, focusing on the atmosphere of the coast through cool tones and rhythmic, high-energy editing.
Style
Horizontal, Cinematic, Desaturated
Industries
Beverages
Color
Jet Black
Pure White
Background
Ocean
Context
TVC / TV Commercial
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