Carlton and United Breweries
Featured Carlton and United Breweries projects
This week's top Carlton and United Breweries projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Carlton and United Breweries · Hard Rated, Born Cheeky - Plant
This commercial campaign for Carlton and United Breweries, titled Hard Rated, Born Cheeky - Plant, brings a narrative focus to the beverage brand through a live-action production set in a greenhouse environment. The film centres on a dialogue between a woman and an older man within a shop filled with interior foliage and gardening supplies. The project features work from agency Clemenger BBDO Australia, with production handled by Hooves and media by PHD. Post-production and VFX were managed by The Editors and Pancho, while audio components were provided by Rumble.
Carlton and United Breweries · Hard Rated, Born Cheeky - Cheese
Carlton and United Breweries presents a commercial spot for Hard Rated, titled Born Cheeky - Cheese. The narrative unfolds within a grocery store setting, focusing on a brief exchange between a deli clerk and a customer. Developed by Clemenger BBDO Australia with production handled by Hooves, the project employs a live-action technique to deliver its message. The visual execution leans into a minimalist aesthetic, supported by a warm color palette and integrated VFX / visual effects. Post-production duties were shared between The Editors and Pancho, while Rumble provided music and sound design. Media planning was overseen by PHD.
Carlton and United Breweries · Embrace the Mid
Carlton and United Breweries explores a lighthearted take on the classic pub setting in this commercial spot, Embrace the Mid. The film centers on a series of humorous interactions between patrons, who are distinctly styled in cropped shirts as they gather around the bar and pool table. The production leans into a polished, live-action technique, utilizing warm indoor lighting to define the traditional wood-paneled interior. The narrative-driven commercial approach is supported by naturalistic colour grading throughout the sequence. Creative development was led by agency Clemenger BBDO, with production managed by MADE THIS. Post-production and VFX were shared between MADE THIS and Crayon, while Squeak E. Clean Studios handled music and sound design. Media strategy for the campaign was provided by PHD.
Carlton and United Breweries · Beer Chase
Carlton and United Breweries presents Beer Chase, a commercial produced by Sweetshop AU in collaboration with Clemenger BBDO Australia. The film follows a comedic narrative set within the confines of a classic pub interior, centering on a group of patrons at the counter. The execution leans into a cinematic framing and natural lighting to establish the scene, while post-production and VFX were managed by Fin Design + Effects. This project is a live-action production for the alcoholic beverages market.
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