Carlton and United Breweries
Hard Rated, Born Cheeky - Plant
Date
Dec 2024
Description
This commercial campaign for Carlton and United Breweries, titled Hard Rated, Born Cheeky - Plant, features a live-action narrative set within a greenhouse. The spot centers on a dialogue between a woman and an older man in a plant shop, utilizing warm lighting to define the space. The project was developed by Clemenger BBDO Australia, with production handled by Hooves. Post-production and VFX were managed by The Editors and Pancho, while Rumble provided music and sound design, and PHD oversaw media strategy.
Style
Horizontal, Commercial, Warm
Industries
Alcoholic Beverages
Color
Forest Green
Golden Yellow
Background
Garden
Context
TVC / TV Commercial
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