Carlton and United Breweries
Embrace the Mid
ProjectEmbrace the Mid
Date
Dec 2024
Description
Carlton and United Breweries explores the mid-strength category in this commercial campaign, Embrace the Mid. The film leans into a lighthearted narrative, centered on a series of humorous encounters within a traditional pub setting. Featuring a polished live-action technique, the production highlights patrons sporting cropped shirts, blending character-driven humor with the classic aesthetic of wood-paneled interiors and warm indoor lighting. The spot was produced by MADE THIS, with creative development from agency partner Clemenger BBDO.
Style
Humorous, Horizontal, Commercial, Polished
Industries
Alcoholic Beverages
Color
Navy
Beige
Background
Bar
Context
TVC / TV Commercial
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