Carlton and United Breweries
Hard Rated, Born Cheeky - Cheese
Date
Dec 2024
Description
Carlton and United Breweries presents the latest instalment for Hard Rated, titled Born Cheeky - Cheese. The commercial spot captures a playful interaction between a deli clerk and a customer within a minimalist grocery store setting. Produced by Hooves, the narrative unfolds through a live-action technique that emphasises a warm, grounded visual tone. The project was developed in collaboration with Clemenger BBDO Australia, with media strategy handled by PHD. Technical production support includes post-production and VFX from The Editors and Pancho, while Rumble provided the sound and music composition.
Style
Horizontal, Commercial, Warm, Minimalist
Techniques
VFX / visual effects
Industries
Alcoholic Beverages
Color
Charcoal
Pure White
Background
Retail Store
Context
TVC / TV Commercial
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