Carlton and United Breweries
Hard Rated, Born Cheeky - Cheese
Dec 2024
Carlton and United Breweries debuts its latest campaign for Hard Rated, titled 'Born Cheeky - Cheese.' The commercial spot captures an interaction between a deli clerk and a customer, grounding the brand within a relatable grocery store environment. Produced by Hooves with agency creative support from Clemenger BBDO Australia, the film leans into a minimalist aesthetic. The production utilizes live-action techniques, enhanced by integrated VFX to refine the spot's polished visual narrative. Post-production duties were shared between The Editors and Pancho, while Rumble provided the sound and music composition. Media planning for the campaign was executed by PHD.
Horizontal, Commercial, Warm, Minimalist
VFX / visual effects
Alcoholic Beverages
Retail Store
TVC / TV Commercial
