Carlton and United Breweries: Hard Rated, Born Cheeky - Cheese
Date
Dec 2024
Description
Carlton and United Breweries presents a commercial spot for Hard Rated, titled Born Cheeky - Cheese. The narrative unfolds within a grocery store setting, focusing on a brief exchange between a deli clerk and a customer. Developed by Clemenger BBDO Australia with production handled by Hooves, the project employs a live-action technique to deliver its message. The visual execution leans into a minimalist aesthetic, supported by a warm color palette and integrated VFX / visual effects. Post-production duties were shared between The Editors and Pancho, while Rumble provided music and sound design. Media planning was overseen by PHD.
Style
Horizontal, Commercial, Warm, Minimalist
Techniques
VFX / visual effects
Industries
Color
Charcoal
Pure White
Background
Retail Store
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.