Camper
Featured Camper projects
This week's top Camper projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Camper · 50 Years Camper 'The Walking Society' Issue #18 Mallorca by Martin Parr
Camper presents the eighteenth issue of 'The Walking Society,' an editorial project set against the coastal landscape of Mallorca. Captured by photographer Martin Parr, the series documents the collection through an observational, documentary-infused lens, utilizing the region's unique sculptural landmarks and harbor settings as a backdrop. The work emphasizes textured apparel and bold color palettes through a relaxed, lifestyle-oriented narrative. The imagery employs natural light and analogue film techniques to emphasize the interplay between the fashion and the Mediterranean environment. The project features model Alicia Gutiérrez and includes art direction by Emanuela Amato, visual direction by Alexandre Bassard, and styling by Francesca Izzi, all under the creative direction of Achilles Ion Gabriel.
Project Camper · CAMPERLAB Kirje bag — Fall / Winter 2025
The Camper Fall/Winter 2025 campaign for the Kirje bag collection frames the accessory through a series of stark, studio-based editorial portraits. Creative direction by Achilles Ion Gabriel and art direction by Emanuela Amato establish a visual identity defined by high-contrast lighting and a focus on material textures, from polished leather and glossy finishes to distressed textiles. Photographer Nadine Fraczkowski captures models Yuri Fukuhara, Steve Morell, and Kathia Nseke in a variety of clean, minimalist compositions. The project utilizes low-key chiaroscuro lighting and subtle gradient backdrops to emphasize the structural curves and tactile quality of the Kirje line, blending commercial precision with an avant-garde sensibility.
Project Camper · CAMPERLAB Sunglasses 25 Lookbook
The Camperlab Sunglasses 25 lookbook presents a collection of avant-garde eyewear through a series of tightly cropped, editorial portraits. The visuals focus on the sculptural quality of the frames, ranging from metallic structures to bold, textured silhouettes, set against muted, minimal backgrounds. Photographed by Nadine Fraczkowski, the campaign maintains a consistent aesthetic across the series, utilizing precise, clean composition and varied lighting techniques. Creative direction by Achilles Ion Gabriel and art direction by Emanuela Amato define the project's structured look, while hair styling by Christian Eberhard and makeup by Inge Grognard provide subtle, polished accents. The result is a sharp, commercially-focused presentation of the season's accessory designs.
Project Camper · Camper A/W 24 Pelotas Campaign
The Camper A/W 24 Pelotas campaign presents a series of outdoor, lifestyle-focused visuals that highlight the footwear collection within rustic and natural settings. Under the creative direction of Achilles Ion Gabriel, the imagery channels an editorial perspective, moving through sun-drenched pastoral scenes and intimate twilight portraits. The work leans into a raw, grounded aesthetic, utilising natural light and candid-style compositions to frame the collection against textured landscapes, straw fields, and vintage vehicles. Photographed by Aitor Laspiur with art direction by Emanuela Amato, the campaign features models Astrid Wagemakers and Manyuon Deng. Fashion styling by Paolo Zagoreo pairs contemporary layered apparel with the brand's footwear. The visual narrative maintains a consistent documentary feel, often utilising film techniques to achieve its distinct atmosphere.
Project Camper · Fall 2023 Ad Campaign
Camper continues its tradition of subverting the mundane with its Fall 2023 ad campaign, a masterclass in surrealism and high-fashion editorial storytelling. Under the creative direction of Achilles Ion Gabriel and art direction by Emanuela Amato, the project leans into a delightfully chaotic aesthetic that bridges the gap between commercial footwear advertising and performance art. Photographer Grant James-Thomas captures these vignettes with a signature raw, natural light quality, utilizing high-speed freeze techniques to suspend moments of calculated absurdity—from a floating three-tiered cake to a shower of shattered glass surrounding an unfazed subject. The campaign, which features the striking presence of talent such as Julia Fox and Germain Louvet, transforms everyday urban backdrops into stages for levitating dogs, fizzing soda, and gravity-defying maneuvers. Through the sharp eye of stylist Mariaelena Morelli and the meticulous hair and makeup work of Chiao Chenet and Masae Ito, the collection—highlighted by bold, minimalist silhouettes and vibrant yellow-capped rubber soles—takes center stage as a functional accessory within a dreamlike reality. By blending lifestyle reportage with high-concept VFX and surreal set design by Felix Gesnouin, the campaign positions Camper not just as a footwear label, but as a brand defined by its playful, irreverent spirit, effectively capturing the attention of a fashion-forward audience through deliberate, visually arresting compositions that challenge the viewer to look twice.
Project Camper · Fall 2024 Ad Campaign
For the Fall 2024 ad campaign, Camper leans into the inherent spirit of movement and collective joy, grounding its heritage aesthetic in a series of candid, sun-drenched vignettes. Under the creative direction of Achilles Ion Gabriel, the project captures a diverse cast in rural Spanish landscapes, creating a narrative that feels both nostalgic and distinctly contemporary. Photographer Aitor Laspiur utilizes natural light to frame these moments, moving effortlessly from high-energy sequences—where subjects jump rope or ride bicycles—to quiet, intimate portraits. The campaign effectively bridges the gap between commercial polish and editorial minimalism, with live-action techniques enhancing the sense of spontaneity. Whether through a high-angle shot of a subject reclining in dry, golden grass or the rhythmic motion of figures against a backdrop of hanging laundry, the visuals prioritize an authentic, tactile connection to the environment. Supported by the art direction of Emanuela Amato and precise styling by Paolo Zagoreo, the imagery avoids artifice, letting the footwear stand as an organic extension of the subjects' everyday activity. The result is a vibrant, cinematic study of motion that highlights the functional versatility of the collection, perfectly capturing the brand’s enduring philosophy of active, liberated living through an approachable and deeply human lens.
Project Camper · Camperlab F/W 24 Lookbook
The Camperlab Fall/Winter 2024 lookbook presents a collection focused on structural silhouettes and tactile material experimentation. Featuring heavily textured crocodile-embossed leather jackets, the editorial emphasizes material depth through a clean, minimalist lens. Photographed by Nadine Fraczkowski under the creative direction of Achilles Ion Gabriel, the project uses soft lighting and neutral studio backdrops to highlight the craftsmanship of the outerwear. The editorial aesthetic is refined with art direction by Emanuela Amato, featuring precise styling and distinctive grooming choices. Key contributions include hair styling by Christian Eberhard and makeup by Inge Grognard, with casting by Alexis Ocón. Model Elana Mityukova appears as a central subject in the series.
Project Camper · Camper Lab Sunglasses
Camper introduces its latest campaign for Camper Lab Sunglasses, blending industrial aesthetics with minimalist fashion imagery. Featuring creative direction from Achilles Ion Gabriel and photography by Nadine Fraczkowski, the visuals lean into a tactile, high-contrast look to highlight the collection's unique frame textures. The series centers on close-up portraiture, with model Abdoulaye Ka showcasing the chunky, stone-like frames. Art direction by Emanuela Amato anchors the campaign, while meticulous styling from hair stylist Christian Eberhard and makeup artist Inge Grognard brings a refined polish to the vertical, hard-light compositions.
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