Camper: CAMPERLAB Kirje bag — Fall / Winter 2025

Oct 2025

The Camper Fall/Winter 2025 campaign for the Kirje bag collection frames the accessory through a series of stark, studio-based editorial portraits. Creative direction by Achilles Ion Gabriel and art direction by Emanuela Amato establish a visual identity defined by high-contrast lighting and a focus on material textures, from polished leather and glossy finishes to distressed textiles. Photographer Nadine Fraczkowski captures models Yuri Fukuhara, Steve Morell, and Kathia Nseke in a variety of clean, minimalist compositions. The project utilizes low-key chiaroscuro lighting and subtle gradient backdrops to emphasize the structural curves and tactile quality of the Kirje line, blending commercial precision with an avant-garde sensibility.

Vertical

Grey Seamless

Advertising Campaign