Camper

Oct 2025

The Fall/Winter 2025 campaign for the CAMPERLAB Kirje bag collection presents a series of studio-based portraits centered on structural accessories. Under the creative direction of Achilles Ion Gabriel and art direction by Emanuela Amato, the project utilizes low-key lighting and moody atmospheres to emphasize the tactile finishes and geometric silhouettes of the leather goods. Photographer Nadine Fraczkowski captures models Yuri Fukuhara, Steve Morell, and Kathia Nseke against neutral gradients, creating a clean, avant-garde aesthetic. The imagery prioritizes material contrast, juxtaposing polished leather surfaces with textured outerwear like faux fur and distressed textiles. With hair styling by Christian Eberhard and makeup by Inge Grognard, the campaign leans into a technical approach, balancing shadow and highlight to define the sculptural form of the Kirje bag.

Vertical

Bags & Accessories

Grey Seamless

Advertising Campaign