Camper: Camper Lab Sunglasses
Brand
Date
Dec 2024
Description
Camper introduces its latest campaign for Camper Lab Sunglasses, blending industrial aesthetics with minimalist fashion imagery. Featuring creative direction from Achilles Ion Gabriel and photography by Nadine Fraczkowski, the visuals lean into a tactile, high-contrast look to highlight the collection's unique frame textures. The series centers on close-up portraiture, with model Abdoulaye Ka showcasing the chunky, stone-like frames. Art direction by Emanuela Amato anchors the campaign, while meticulous styling from hair stylist Christian Eberhard and makeup artist Inge Grognard brings a refined polish to the vertical, hard-light compositions.
Style
Vertical, Commercial, Clean, Tactile
Techniques
Hard Light
Industries
Color
Light Grey
Jet Black
Background
White Seamless
Context
Advertising Campaign
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