Camper

Dec 2024

Camper introduces its latest campaign for the Camper Lab sunglasses collection, bringing a focused, graphic sensibility to the eyewear category. Under the creative direction of Achilles Ion Gabriel, the imagery leans into a high-contrast aesthetic that emphasizes structural form and materiality. The series features photography by Nadine Fraczkowski, who captures the collection in a series of vertical, commercial portraits. Art directed by Emanuela Amato, the work highlights the tactile, stone-like frames of the sunglasses through the use of hard light and a clean, minimal backdrop. Inge Grognard provides makeup, while Christian Eberhard manages hair styling for model Abdoulaye Ka.

Vertical, Commercial, Clean, Tactile

Hard Light

Eyewear

White Seamless

Advertising Campaign