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Camper: Camper A/W 24 Pelotas Campaign

Brand
Date

Sep 2024

Description

The Camper A/W 24 Pelotas campaign presents a series of outdoor, lifestyle-focused visuals that highlight the footwear collection within rustic and natural settings. Under the creative direction of Achilles Ion Gabriel, the imagery channels an editorial perspective, moving through sun-drenched pastoral scenes and intimate twilight portraits. The work leans into a raw, grounded aesthetic, utilising natural light and candid-style compositions to frame the collection against textured landscapes, straw fields, and vintage vehicles. Photographed by Aitor Laspiur with art direction by Emanuela Amato, the campaign features models Astrid Wagemakers and Manyuon Deng. Fashion styling by Paolo Zagoreo pairs contemporary layered apparel with the brand's footwear. The visual narrative maintains a consistent documentary feel, often utilising film techniques to achieve its distinct atmosphere.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Color
Jet Black
Context

Advertising Campaign

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