Bobbi Brown introduces the Extra Color Shine collection through a focused commercial campaign that highlights the product's hydrating properties. Directed and photographed by Betina du Toit, the piece centers on macro product shots and detailed close-ups, showcasing vibrant berry tones against a minimal pink palette.
The production features styling by Yohana Lebasi and makeup by Hannah Murray, with model Alexandra Micu appearing on-camera. The visuals lean into a glossy aesthetic, utilizing natural light and tight framing to emphasize the finish of the lipstick and the moisture-rich texture of the formula. Set design by Kadu Lennox and manicuring by Ada Yeung round out the visual identity of the shoot.
