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Bobbi Brown: BOBBI BROWN Extra Color Shine

Brand
Bobbi Brown
Date

Apr 2025

Description

Bobbi Brown introduces the Extra Color Shine collection through a focused commercial campaign that highlights the product's hydrating properties. Directed and photographed by Betina du Toit, the piece centers on macro product shots and detailed close-ups, showcasing vibrant berry tones against a minimal pink palette. The production features styling by Yohana Lebasi and makeup by Hannah Murray, with model Alexandra Micu appearing on-camera. The visuals lean into a glossy aesthetic, utilizing natural light and tight framing to emphasize the finish of the lipstick and the moisture-rich texture of the formula. Set design by Kadu Lennox and manicuring by Ada Yeung round out the visual identity of the shoot.

Style

Vertical, Commercial, Glossy, Golden Hour

Techniques

Macro, Natural light

Industries
Cosmetics
Color
Burgundy
Silver (metallic)
Background

White Seamless

Context

TVC / TV Commercial

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