Bloom
Featured Bloom projects
This week's top Bloom projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Bloom · Brand Identity
The brand identity for Bloom, developed by B&W Graphic Lab, centers on a minimalist aesthetic that bridges historical influences with contemporary cosmetic packaging. The project encompasses a comprehensive suite of collateral, including metallic squeeze tubes, matte black retail boxes, and textured paper goods, each unified by a cool-toned, blue-to-white gradient palette. Execution leans into precise, clean graphic design, featuring abstract, gestural typography and fluid line art. Techniques such as 3D render / CGI and macro photography emphasize the tactile contrast between brushed aluminum, matte surfaces, and organic, ink-based calligraphy, anchoring the brand in a sophisticated, detail-oriented visual language.
Bloom · How Mari Blooms
Bloom explores the intersection of wellness and daily preparation in the video campaign How Mari Blooms. Centered on the brand's commitment to healthy habits, the piece captures a narrative of fitness and nutrition through active sequences in both domestic and gym environments. The production leans into a commercial aesthetic, utilizing natural light and warm tones to maintain a consistent visual rhythm. Quirk Creative led the project, framing the movement-based storytelling across a series of live-action segments.
Bloom · It Starts with the Gut
The commercial spot 'It Starts with the Gut' for Bloom explores the integration of greens and superfoods into a daily wellness routine. Through a series of lifestyle-oriented vignettes, the production follows a woman navigating various domestic and active environments, ranging from a modern kitchen setting to outdoor exercise. Produced by Quirk Creative, the commercial leans into a clean, minimalist aesthetic. The execution utilizes natural light and live-action techniques to emphasize consistent nutrition and energy across home and professional settings.
Project Bloom · Brand Identity
The brand identity for technology platform Bloom establishes a cohesive visual language across digital interfaces and physical collateral. The project, featuring graphic design by PARSONS, balances bold, geometric typography with a high-contrast palette of royal blue, orange, and green. Applications range from outdoor billboards and printed stationery to mobile UI mockups and branded apparel. The execution leans into a clean, minimalist aesthetic, utilizing natural light and high-contrast shadows to emphasize structural composition and graphic clarity throughout the corporate identity.
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