Berlei

Berlei · I'm not hot

Berlei explores themes of authenticity and ageing in the project 'I'm not hot'. The campaign spans portrait photography and a series of short films, anchored by intimate, direct-to-camera performances. Featuring candid close-ups and dramatic studio lighting, the visuals lean into a clean editorial aesthetic. Macro portraiture highlights skin texture under natural light, while the motion components contrast bright, high-key backdrops with atmospheric red-lit sequences to frame the subjects.

Berlei · Boob Balls

Berlei explores movement and comfort in its Boob Balls campaign, a brand film directed and produced by Droga5 ANZ. The project centres on a metaphorical spherical prop, navigating various athletic environments such as tennis and basketball courts to draw a parallel between motion and sport. The execution relies on a blend of clean, live-action techniques and a moody aesthetic. By pairing contrasting studio lighting with vibrant colour grading, the film emphasizes the interaction between the central object and athletic equipment, maintaining an energetic pace throughout the production.

Berlei · Bounce

Berlei explores movement and endurance in this commercial campaign, capturing high-intensity athletic routines within a gym setting. The film follows various women engaged in rigorous training, from heavy rope exercises and agility drills to rowing and punching bag sequences. Produced by Revolver with creative support from agency Host/Havas, the project uses live-action techniques and professional lighting to focus on the dynamics of physical performance. Post-production for the spot was completed by Fin Design + Effects.

Berlei · Talking Bras

Berlei explores workplace dynamics in their 'Talking Bras' commercial. The campaign features a group of women in a contemporary office setting, focusing on a collaborative design review at a conference table filled with sketches and architectural plans. The production, handled by Rabbit with creative development by Droga5 ANZ, part of Accenture Song, utilizes live-action technique and natural light to maintain a clean aesthetic. The film emphasizes candid professional interactions within a warm, wooden-toned workspace.

Berlei · In Support Of You

Berlei · Stop Your Boobs Playing Their Own Game