Berlei Stop Your Boobs Playing Their Own Game 2023

About

Berlei explores movement and function in this commercial campaign, 'Stop Your Boobs Playing Their Own Game.' The project leans into a surreal aesthetic, using live-action techniques and VFX to create a series of sports-themed vignettes where kinetic, spherical forms interact with various athletic environments. Developed by Droga5 ANZ, part of Accenture Song, the work is anchored by sharp, vibrant studio sets and a rhythm-driven edit. The creative direction was led by The Glue Society, with production support from Revolver and post-production by Heckler. Music and sound design were handled by Song Zu and Level Two Music.