Berlei

Feb 2026

Berlei’s 'I'm not hot' campaign explores themes of maturity and authenticity through a series of intimate portraits and candid, direct-to-camera video testimonials. The project features a diverse cast of women set against both stark, high-key white backgrounds and more atmospheric, red-lit studio environments. Produced by TBWA\Bolt, the creative direction leans into a clean, editorial aesthetic that emphasizes raw texture and natural light. The visual language balances macro-photography close-ups with a live-action cinematic approach to highlight the subjects’ expressions and narratives.

Cosmetics