Berlei: I'm not hot
Brand
Date
Feb 2026
Description
Berlei explores themes of authenticity and ageing in the project 'I'm not hot'. The campaign spans portrait photography and a series of short films, anchored by intimate, direct-to-camera performances. Featuring candid close-ups and dramatic studio lighting, the visuals lean into a clean editorial aesthetic. Macro portraiture highlights skin texture under natural light, while the motion components contrast bright, high-key backdrops with atmospheric red-lit sequences to frame the subjects.
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