Berlei
Boob Balls
Brand
ProjectBoob Balls
Date
Dec 2024
Description
Berlei explores movement and form in their project Boob Balls, a brand film that leans into an athletic aesthetic. The commercial uses a specialized spherical prop to mirror athletic motion, traversing tennis and basketball courts with a clear focus on active settings. Developed by the agency Droga5 ANZ, the execution balances a playful concept with a highly precise visual identity. The production relies on clean, live-action techniques and moody, contrasting studio lighting to maintain focus on the subject throughout each sequence.
Style
Horizontal, Commercial, playful, Moody, Clean
Industries
Sportswear
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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