Berlei: Boob Balls
Brand
Date
Dec 2024
Description
Berlei explores movement and comfort in its Boob Balls campaign, a brand film directed and produced by Droga5 ANZ. The project centres on a metaphorical spherical prop, navigating various athletic environments such as tennis and basketball courts to draw a parallel between motion and sport. The execution relies on a blend of clean, live-action techniques and a moody aesthetic. By pairing contrasting studio lighting with vibrant colour grading, the film emphasizes the interaction between the central object and athletic equipment, maintaining an energetic pace throughout the production.
Style
Horizontal, Commercial, playful, Moody, Clean
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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