Away
Featured Away projects
This week's top Away projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Away · Series 3
Away presents Series 3, a cinematic commercial featuring actor Colman Domingo. The campaign centers on a narrative-driven performance captured outdoors, emphasizing the functional details of the luggage line. The live-action production utilizes dynamic close-ups and clean framing to highlight the movement and construction of the Series 3 collection. Casting for the project was provided by Walker Drawas.
Away · AWAY
Travel often feels like a fragmented experience, but Away transforms this narrative into a fluid, cinematic journey in their latest brand film. Set against the vibrant, layered backdrop of Japan, the production captures the essence of modern transit through a series of vignettes that lean into the brand’s minimalist design philosophy. By following diverse travelers as they navigate the complexities of bustling urban streets and quiet transit stations, the film emphasizes the utility of Away's signature hardshell suitcases in olive, red, and silver. The visual language utilizes live-action technique and deliberate slow motion to heighten the sense of seamless exploration, while warm city lighting and the shimmering textures of rain-slicked pavement provide a sophisticated, tactile dimension to the narrative. Production by Neeraj Khanna and The Directors Bureau ensures a high level of polish, grounding the aspirational travel motif in authentic, lived-in architectural settings. Rather than focusing solely on product specs, the film celebrates the rhythm of the journey itself, positioning the luggage as a reliable, durable companion that effortlessly integrates into the chaotic beauty of city life. This campaign serves as a masterclass in lifestyle commercial storytelling, perfectly balancing technical precision with a genuine, human-centric approach that resonates with the modern traveler's desire for both functionality and aesthetic clarity in their accessories.
Away · Actually Away: The Last Train
Travel is rarely about the destination alone, a sentiment captured perfectly in Actually Away: The Last Train. In this cinematic short film for the fashion and accessories brand Away, the focus shifts from the utilitarian function of luggage to the spontaneous, fleeting moments that define a journey. Set against the grand, sweeping architecture of a historic train terminal, the narrative follows two protagonists whose playful interactions breathe life into the cavernous space. The creative direction, led by Michael Gaston, expertly balances the scale of the environment with an intimate, character-driven lens. By leaning into an editorial lifestyle aesthetic, the film elevates the suitcase from a mere accessory to an essential companion for those who find rhythm in movement. The technical execution relies on a blend of dynamic camera movements and live-action technique, capturing everything from quiet, candid close-ups to wide, atmospheric shots that emphasize the warmth of the lighting. Every frame feels deliberate yet unscripted, leaning into the whimsical unpredictability of transit. By prioritizing a narrative-driven flow over a traditional commercial structure, the project successfully positions Away within the cultural zeitgeist of modern wanderlust. It is a masterclass in atmospheric storytelling, where the interplay between the polished, high-ceilinged environment and the casual, grounded humanity of the subjects reinforces the brand identity with refreshing, authentic clarity.
Away · Award-winning Travel Lifestyle Brand Away Launches Summer Campaign “See it Differently”
Travel lifestyle brand Away presents its summer campaign, “See it Differently.” The production captures a series of journeys across transit systems and urban landscapes, shifting between bustling city streets and the intimate views from an airplane window. Produced by The Directors Bureau, the campaign relies on cinematic live-action techniques and low-key lighting. The visuals focus on the interplay of natural street illumination and movement to frame the luggage within the context of global exploration.
Away · Travel Changed Me
Away explores the personal impact of travel in this cinematic commercial, "Travel Changed Me." The film follows a traveler navigating the vibrant urban landscape of Bangkok, moving from bustling local markets to quiet moments on the city's waterways. Shot with a documentary-style approach, the work utilizes desaturated color palettes and warm, cinematic lighting to ground the narrative. Agency American Haiku led the creative direction, with production support from Object & Animal and TA Prod Inc. The visual experience is further shaped by VFX and post-production from Electric Theatre Collective and Purple Martin, while Curation Music and Ballad managed the sound design.
Away · Get Away
The Get Away campaign for Away perfectly encapsulates the modern nomadic spirit, positioning their signature hardshell luggage as the essential companion for the contemporary traveler. By weaving together a fast-paced montage of urban exploration, the film captures the rhythmic intersection of human movement and metropolitan architecture. From the neon-drenched streetscapes of Tokyo to the hushed transitions of train platforms, the visual narrative leans into a sophisticated, cosmopolitan aesthetic that feels both aspirational and grounded in reality. The execution relies on a polished live-action technique, utilizing slow motion to emphasize the tactile interaction between the user and their gear, ensuring that the functionality of the product remains central to the cinematic experience. Production support from The Directors Bureau and Mr+Positive provides a seamless foundation for this lifestyle-focused narrative, while the meticulous post-production work by Ethos Studio enhances the play of ambient light against the glow of city life. Complemented by an immersive soundscape from Barking Owl, the project successfully elevates the humble travel bag into a statement piece for the fashion-forward consumer. By prioritizing fluid motion and high-contrast environments, the campaign functions as a love letter to the transient nature of modern life, suggesting that the journey is just as refined as the destination itself, firmly anchoring the brand within the competitive landscape of premium accessories.
Away · Wedding
Away presents a travel narrative centered on the wedding experience, capturing a couple navigating their nuptials in Las Vegas. The piece moves through intimate moments of preparation to energetic scenes across hotel corridors and casino landmarks. Produced with an agency creative direction from OTHER HALF Creative, the film utilizes lifestyle pacing and cinematic framing. Forager Collective provided post-production, VFX, and sound design to complete the edit. The project incorporates warm-graded, live-action techniques to emphasize the integration of Away luggage into the journey.
Away · Travel The Vote
Away partners with production studio All Of Us Here for 'Travel The Vote', a public awareness campaign addressing the barriers surrounding absentee ballot submissions. The project utilizes a vector-style animation technique to translate complex administrative voting hurdles into accessible graphic sequences. Through a bold, retro-inspired color palette of red, blue, and yellow, the motion graphics highlight voting statistics and instructional steps. By pairing simple illustrations of daily objects—such as clocks and pencils—with dynamic typography, the project maintains a clear, information-led narrative throughout the horizontal documentary-style video.
Away · Travel the Vote
Away presents 'Travel the Vote,' an animated explanatory film produced by Hornet that provides a clear breakdown of statistics related to absentee ballot rejections. The piece relies on bold 2D vector animation to guide viewers through the voting process, utilizing a vibrant red, blue, and yellow palette. Built with a clean graphic style, the animation maintains a dynamic rhythm to accompany its voiceover narration. Production was handled by Hornet, with music and sound design contributed by Squeak E. Clean Studios.
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