Away

Jul 2026

The Get Away campaign for Away perfectly encapsulates the modern nomadic spirit, positioning their signature hardshell luggage as the essential companion for the contemporary traveler. By weaving together a fast-paced montage of urban exploration, the film captures the rhythmic intersection of human movement and metropolitan architecture. From the neon-drenched streetscapes of Tokyo to the hushed transitions of train platforms, the visual narrative leans into a sophisticated, cosmopolitan aesthetic that feels both aspirational and grounded in reality. The execution relies on a polished live-action technique, utilizing slow motion to emphasize the tactile interaction between the user and their gear, ensuring that the functionality of the product remains central to the cinematic experience. Production support from The Directors Bureau and Mr+Positive provides a seamless foundation for this lifestyle-focused narrative, while the meticulous post-production work by Ethos Studio enhances the play of ambient light against the glow of city life. Complemented by an immersive soundscape from Barking Owl, the project successfully elevates the humble travel bag into a statement piece for the fashion-forward consumer. By prioritizing fluid motion and high-contrast environments, the campaign functions as a love letter to the transient nature of modern life, suggesting that the journey is just as refined as the destination itself, firmly anchoring the brand within the competitive landscape of premium accessories.

Lifestyle, Commercial, Cinematic

Live-action Technique, Slow motion

Bags & Accessories, Fashion