Away
Award-winning Travel Lifestyle Brand Away Launches Summer Campaign “See it Differently”
Brand
Date
May 2026
Description
Travel lifestyle brand Away introduces its latest initiative, "See it Differently," capturing the kinetic energy of modern movement. The campaign features cinematic footage of individuals traversing urban environments and transit hubs, focusing on the intersection of travel and city life. Produced by The Directors Bureau, the live-action work employs low-key lighting and natural street illumination to highlight the textures of the luggage against atmospheric backdrops. The project leans into a 1980s aesthetic, utilizing horizontal framing to emphasize the fluid pace of exploration.
Style
Horizontal, Cinematic, 1980s
Industries
Tourism Boards
Color
Jet Black
Forest Green
Crimson
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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