Away
Award-winning Travel Lifestyle Brand Away Launches Summer Campaign “See it Differently”
Brand
Date
May 2026
Description
Travel lifestyle brand Away presents its summer campaign, “See it Differently.” The production captures a series of journeys across transit systems and urban landscapes, shifting between bustling city streets and the intimate views from an airplane window. Produced by The Directors Bureau, the campaign relies on cinematic live-action techniques and low-key lighting. The visuals focus on the interplay of natural street illumination and movement to frame the luggage within the context of global exploration.
Style
Horizontal, Cinematic, 1980s
Industries
Tourism Boards
Color
Jet Black
Forest Green
Crimson
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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