Away

Aug 2026

Travel often feels like a fragmented experience, but Away transforms this narrative into a fluid, cinematic journey in their latest brand film. Set against the vibrant, layered backdrop of Japan, the production captures the essence of modern transit through a series of vignettes that lean into the brand’s minimalist design philosophy. By following diverse travelers as they navigate the complexities of bustling urban streets and quiet transit stations, the film emphasizes the utility of Away's signature hardshell suitcases in olive, red, and silver. The visual language utilizes live-action technique and deliberate slow motion to heighten the sense of seamless exploration, while warm city lighting and the shimmering textures of rain-slicked pavement provide a sophisticated, tactile dimension to the narrative. Production by Neeraj Khanna and The Directors Bureau ensures a high level of polish, grounding the aspirational travel motif in authentic, lived-in architectural settings. Rather than focusing solely on product specs, the film celebrates the rhythm of the journey itself, positioning the luggage as a reliable, durable companion that effortlessly integrates into the chaotic beauty of city life. This campaign serves as a masterclass in lifestyle commercial storytelling, perfectly balancing technical precision with a genuine, human-centric approach that resonates with the modern traveler's desire for both functionality and aesthetic clarity in their accessories.

Lifestyle, Commercial, Cinematic

Live-action Technique, Slow motion

Bags & Accessories, Fashion