Apple TV
Apple TV's prestige streaming campaigns and cinematic trailers across media and entertainment
Featured Apple TV projects
This week's top Apple TV projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Apple TV · Call Me, With Timothee Chalamet
Apple TV brings Timothee Chalamet to the screen in this spot for the streaming platform. Directed by Tom Kuntz and produced by MJZ, the commercial channels a cinematic tone, placing Chalamet in an intimate, dimly lit environment. Developed by agency TBWA Media Arts Lab Los Angeles, the project leans into live-action technique and low-key lighting. The narrative focus remains on the dialogue between characters, captured with moody, close framing.
Apple TV, MLS · Capturing the clash of champions
Apple TV and MLS collaborated on this promotional film for the Leagues Cup, presenting a stylized interpretation of soccer competition. The production anchors the viewer in the energy of the sport, using dynamic live-action performance as a foundation for complex digital manipulation. The project features athletes rendered through intricate mosaic tile patterns. These forms fragment and dissolve into colorful particles, moving in sync with dramatic spotlighting and a grainy cinematic treatment. The visual narrative concludes by transitioning the athletes into a unified, branded mosaic sphere. With post-production and VFX handled by Analog, the piece utilizes advanced visual effects to bridge live-action performance and abstract motion design.
Apple TV · Everyone but Jon Hamm
Apple TV presents a humorous campaign for its streaming platform, featuring actor Jon Hamm. The project explores the brand's content library through a playful narrative where Hamm questions his absence from the service, contrasted against the visibility of other prominent actors. Produced by TBWA\Media Arts Lab Los Angeles and Hungry Man UK, the spot leans into a cinematic aesthetic. The production utilizes intimate framing and low-key lighting to set the scene within a contemporary living room, culminating in a comedic interaction with Tom Hanks.
Apple TV · 'Call Me with Timothée Chalamet'
Apple TV presents 'Call Me with Timothée Chalamet,' a brand film spot highlighting the streaming platform's cinematic library. The narrative centers on a private screening room where Timothée Chalamet and a companion share a conversation regarding the films displayed on a large projector screen. The production, featuring work from agency TBWA Media Arts Lab Los Angeles and production house MJZ, emphasizes a moody, low-key atmosphere. The visual execution utilizes a chiaroscuro lighting technique, defined by the contrast between warm accent lamps and the cool, desaturated blue tones cast by the projector screen.
Apple TV · Everyone But Jon Hamm
Apple TV presents the 'Everyone But Jon Hamm' commercial, a campaign featuring the actor as he navigates the platform's library of content. Captured in a dimly lit, modern living room, the project relies on a cinematic approach to frame the user's interaction with the streaming service. The film utilizes low-key chiaroscuro lighting and ambient architectural tones to establish an intimate atmosphere. The creative execution was led by agency TBWA Media Arts Lab Los Angeles, with production handled by Hungry Man US and editorial work provided by The Den Editorial.
Apple TV · Call Me with Timothee Chalamet
Apple TV presents 'Call Me with Timothée Chalamet,' a brand spot highlighting the platform's cinema library. The film features Timothée Chalamet in an intimate, low-key setting, engaging in conversation within a private screening room. Developed by TBWA Media Arts Lab Los Angeles, the production leans into a cinematic aesthetic. The spot utilizes chiaroscuro-inspired lighting to define the space, capturing a quiet, focused atmosphere that emphasizes the viewing experience. MJZ handled production, while Time Based Arts managed post-production and visual effects.
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