Apple TV: Everyone But Jon Hamm
Brand
Date
Mar 2023
Description
Apple TV presents the 'Everyone But Jon Hamm' commercial, a campaign featuring the actor as he navigates the platform's library of content. Captured in a dimly lit, modern living room, the project relies on a cinematic approach to frame the user's interaction with the streaming service. The film utilizes low-key chiaroscuro lighting and ambient architectural tones to establish an intimate atmosphere. The creative execution was led by agency TBWA Media Arts Lab Los Angeles, with production handled by Hungry Man US and editorial work provided by The Den Editorial.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Pure White
Background
Living Room
Context
TVC / TV Commercial
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