Aje
Featured Aje projects
This week's top Aje projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Aje · Athletica
The Aje Athletica collection strikes a sophisticated balance between high-fashion editorialism and contemporary sportswear functionality. By leaning into a minimalist aesthetic, the project elevates the utilitarian nature of athletic apparel through intentional, clean composition and a high-contrast visual language. Photographer Marco Di Stefano orchestrates a series of sharp, deliberate portraits that prioritize fabric texture and silhouette, utilizing a hybrid of natural light and studio strobe techniques to ensure the collection’s branded details remain the focal point. The styling, elevated by the precision work of hair stylist Alan White and makeup artist Jasmine Abdallaoui, emphasizes a modern, confident look, captured through the expressive presence of models Alyssa Peoples and Rossana Latallada. Whether through the interplay of quilted puffer materials against vibrant blue backdrops or the interplay of crisp white hooded layers against dark, monochromatic settings, the imagery channels a refined, sporty vitality. This campaign serves as an exploration of elevated everyday wear, successfully merging the technical demands of sportswear with the stylistic demands of an editorial fashion shoot. By keeping the backgrounds largely neutral, the creative team ensures that the focus remains entirely on the collection's modern branding and versatile design, resulting in a cohesive portfolio that feels both timelessly editorial and distinctly current.
Project Aje · Aje Athletica Winter 2026
The Aje Athletica Winter 2026 campaign represents a seamless marriage between performance sportswear and elevated fashion, defined by a sharp, minimalist visual language. Captured through the lens of photographer Marco Di Stefano, the collection channels a clean editorial aesthetic that leans into high-contrast studio strobe lighting to emphasize the rich, tactile qualities of the apparel. Across a series of portraits and commercial stills, the project highlights the brand’s mastery of texture, balancing the matte finishes of technical track sets with the luxurious sheen of quilted leather and fuzzy knits. With artful hair styling by Alan White and polished makeup by Jasmine Abdallaoui, the models Alyssa Peoples, Liva Borre, and Rossana Latallada anchor the series with a sense of quiet, deliberate confidence. The compositions utilize high-key backdrops and saturated color blocking to draw the viewer’s eye directly to the branded elastic waistbands and oversized hardware, ensuring the technical details remain the focal point. By eschewing over-styled complexity in favor of intentional, monochromatic framing, the campaign successfully elevates everyday athletic wear into a modern wardrobe essential. This winter offering feels both practical and avant-garde, capturing the intersection of functional comfort and refined, high-fashion silhouettes in a way that feels consistently fresh and visually arresting for the current season.
Project Aje · Rebel Rebl
The Rebel Rebl campaign for Aje explores the interplay between delicate textile craft and the raw, imposing permanence of brutalist architecture. Photographed by Pierre Toussaint with creative direction by Candice Agius and Atia Cader, the imagery channels an editorial aesthetic through a study of contrasts, pairing intricate white lace and sheer organza with rough-hewn concrete structures. Techniques such as macro photography and natural light accentuate the tactile quality of the garments, from ruffled shoulders to organic-shaped gold jewelry. Featuring model Lily Vander Meeden, the campaign brings a grounded, earthy focus to the fashion collection, supported by styling from Natalie Petrevski, hair by Daren Borthwick, and makeup by Isabella Schimid.
Project Aje · Memento
For the Memento project, Aje delivers an extensive fashion campaign that explores structure and silhouette through a series of intimate, editorial portraits. The collection balances clean lines with high-volume design, showcasing everything from structured tailoring and architectural denim to intricate crochet work and tactile, ruffled statement pieces. Photographer Pierre Toussaint captures the collection against minimalist, neutral backdrops, utilizing natural light to emphasise fabric textures and garment construction. Under the direction of Claudia Rose, the imagery maintains a cohesive, quiet confidence, focusing on candid expressions and the sculptural quality of the attire. Fashion styling by Ernest Andreenko provides the through-line for the campaign, supported by hair styling from Lok Lau and makeup artistry by Victoria Baron.
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