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·Memento

Close-up portrait of a woman with dark hair wearing a black strapless dress against a neutral background for the Memento project by Aje.

Model wearing a black strapless mini dress with a dramatic billowing skirt against a white backdrop.

Close-up portrait of a woman in a denim jacket holding a brown leather Aje notebook against a white backdrop.

Model in black trench coat and heels posing on block against plain wall

Close-up portrait of a woman with dark hair running a hand through her hair against a neutral background.

Model in a pink strapless ruched dress with sculptural side ruffles against a plain neutral studio background

Close-up portrait of a woman with dark hair wearing a vibrant pink ruffled garment with her arms raised

Woman wearing a bright pink floral top and blue denim jeans standing against a plain white wall

Woman in cream blazer and matching pants posing in front of a dark leather sofa against a white wall.

Woman in a long-sleeved black mini dress leaning against a plain light wall in a studio setting

Low-angle shot of a woman in denim clothing reclining on a black leather sofa against a white wall.

Model seen from behind wearing a black leather jacket with fringe detail against a plain white background

Portrait of a woman wearing white crochet sleeves and a ribbed top against a seamless light background.

Woman in an off-the-shoulder white dress with puff sleeves posing against a plain background

Close-up portrait of a smiling woman with dark hair and bangs holding hand near her face, wearing gold cluster earrings for Aje Memento project.

Close-up of a laughing woman wearing large gold hoop earrings for the Aje Memento project

Aje Memento 2024

About

For the Memento project, Aje delivers an extensive fashion campaign that explores structure and silhouette through a series of intimate, editorial portraits. The collection balances clean lines with high-volume design, showcasing everything from structured tailoring and architectural denim to intricate crochet work and tactile, ruffled statement pieces. Photographer Pierre Toussaint captures the collection against minimalist, neutral backdrops, utilizing natural light to emphasise fabric textures and garment construction. Under the direction of Claudia Rose, the imagery maintains a cohesive, quiet confidence, focusing on candid expressions and the sculptural quality of the attire. Fashion styling by Ernest Andreenko provides the through-line for the campaign, supported by hair styling from Lok Lau and makeup artistry by Victoria Baron.