Aje: Memento

Jan 2024

For the Memento project, Aje delivers an extensive fashion campaign that explores structure and silhouette through a series of intimate, editorial portraits. The collection balances clean lines with high-volume design, showcasing everything from structured tailoring and architectural denim to intricate crochet work and tactile, ruffled statement pieces. Photographer Pierre Toussaint captures the collection against minimalist, neutral backdrops, utilizing natural light to emphasise fabric textures and garment construction. Under the direction of Claudia Rose, the imagery maintains a cohesive, quiet confidence, focusing on candid expressions and the sculptural quality of the attire. Fashion styling by Ernest Andreenko provides the through-line for the campaign, supported by hair styling from Lok Lau and makeup artistry by Victoria Baron.

Editorial, Vertical, Clean

Natural light

White Seamless

Lookbook