Aje

Jan 2024

The Memento project for Aje is a series of fashion editorials exploring structured silhouettes and delicate textures. Led by photographer Pierre Toussaint and director Claudia Rose, the campaign emphasises a clean, minimalist aesthetic through a neutral palette and intimate portraiture. The imagery showcases a variety of sculptural garment designs, from voluminous puff-sleeve dresses and tailored blazers to intricate crochet detailing and leather outerwear. By employing soft, natural light and tight framing, the visuals highlight the tactile quality of the collection's fabrications and the expressive presence of the model. Fashion styling is by Ernest Andreenko, with hair by Lok Lau and makeup by Victoria Baron providing a refined, understated finish to the editorial portraits.

Editorial, Vertical, Clean

Natural light

White Seamless

Lookbook