Aje

May 2026

The Aje Athletica Winter 2026 campaign represents a seamless marriage between performance sportswear and elevated fashion, defined by a sharp, minimalist visual language. Captured through the lens of photographer Marco Di Stefano, the collection channels a clean editorial aesthetic that leans into high-contrast studio strobe lighting to emphasize the rich, tactile qualities of the apparel. Across a series of portraits and commercial stills, the project highlights the brand’s mastery of texture, balancing the matte finishes of technical track sets with the luxurious sheen of quilted leather and fuzzy knits. With artful hair styling by Alan White and polished makeup by Jasmine Abdallaoui, the models Alyssa Peoples, Liva Borre, and Rossana Latallada anchor the series with a sense of quiet, deliberate confidence. The compositions utilize high-key backdrops and saturated color blocking to draw the viewer’s eye directly to the branded elastic waistbands and oversized hardware, ensuring the technical details remain the focal point. By eschewing over-styled complexity in favor of intentional, monochromatic framing, the campaign successfully elevates everyday athletic wear into a modern wardrobe essential. This winter offering feels both practical and avant-garde, capturing the intersection of functional comfort and refined, high-fashion silhouettes in a way that feels consistently fresh and visually arresting for the current season.

Editorial, Vertical

Studio strobe

Sportswear, Fashion