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Airbnb: Get an Airbnb | Surrounded

Brand
Airbnb
Date

Aug 2025

Description

Airbnb’s latest campaign, titled 'Get an Airbnb | Surrounded,' uses an evocative narrative shift to distinguish its unique property offerings from conventional hotel stays. Produced by BUCK USA, the piece follows a family navigating a sterile hotel lobby before finding themselves in a secluded woodland cabin by a stream. By blending stop-motion style miniature animation with digital rendering, the creative team emphasizes the contrast between traditional hospitality environments and immersive rural retreats. The work utilizes a nostalgic aesthetic to frame experiential travel, leaning into clean, 3D render/CGI visuals to anchor the brand's identity within natural, remote landscapes.

Style

Horizontal, Cinematic, Clean, Nostalgic

Techniques

Animation, 3D render / CGI

Background

Hotel Lobby

Context

Advertising Campaign, TVC / TV Commercial

Associated creatives

BUCK USA
BUCK USAAgency / Creative
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