Acura presents Acura By Design, a commercial automotive project that highlights the manufacturer’s latest sedan through a lens of precision and motion. Produced by the team at AGGRESSIVE, the piece navigates between a minimalist, brightly lit studio environment and dynamic, expansive landscapes.
The film utilizes live-action technique to capture the vehicle in transit, alternating between high-contrast cinematic lighting and natural daylight simulations. These shifts in environment focus on the interplay of light across the sedan’s exterior lines, detailing the wheels and headlights to emphasize industrial design.
