ABC
Featured ABC projects
This week's top ABC projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
ABC · Sign & Seek - Trailer
The ABC project Sign & Seek trailer highlights the importance of Auslan as a first language while introducing new initiatives for broader sign language education. Directed and produced in collaboration with Leo Australia and Publicis Production Australia, the campaign emphasizes accessibility and educational outreach. The production utilizes a horizontal commercial format, blending live-action interview segments with dynamic graphic animations. Character illustrations and bold typography are layered against vibrant backgrounds to present accessibility statistics and core project goals.
ABC · We've Got a Story For You
ABC presents 'We've Got a Story For You,' a commercial spot centered on the shared human connection found in storytelling. Directed by Sanjay de Silva and produced by DIVISION APAC, the film features conversational scenes set poolside and within a local diner. The project utilizes documentary-style live-action techniques, leaning into natural light and warm color grading to establish an observational, summery tone. Sound design by Sonar Music and editing by Leila Gaabi complement the narrative, highlighting a series of intimate, lighthearted exchanges between the cast.
ABC · Fertility
This commercial for ABC captures the intersection of personal milestones and clinical precision. Featuring a mix of intimate, live-action domestic vignettes and sterile laboratory footage, the campaign highlights the human journey behind medical intervention. The edit leans into a warm, inviting aesthetic, using soft indoor lighting to frame the connection between parents and children. Balancing professional medical environments with emotive storytelling, the piece relies on a clean, grounded visual language to present its subject matter.
ABC · Jono Mar Sydney NYE
Musician Jono Mar takes viewers into his Sydney studio to pull back the curtain on the production of the soundtrack for ABC's New Year's Eve fireworks display. The documentary-style piece traces the creative process, moving between analog instrumentation like the guitar and gong to the digital precision of mixing consoles and workstations. The film leans into a clean, horizontal aesthetic that highlights the workspace, utilizing natural light to frame the city skyline as a backdrop for the composition. Sound production for the project was provided by Sonar Music.
ABC · "The Prank Panel" Oscars Launch Spot
ABC introduces its series The Prank Panel with a focused promotional spot featuring hosts Eric Andre, Gabourey Sidibe, and Johnny Knoxville. The creative leans into a clean, studio-lit aesthetic, positioning the hosts in coordinated lab coats with an array of comedic props. Produced by NuContext Creative, the commercial utilizes live-action technique and a vertical orientation to highlight the show's premise of revenge-focused pranks. The spot incorporates direct on-screen text and a clear call-to-action for the upcoming broadcast.
ABC · Bachelorette + Maybelline "The One" :60
ABC and Maybelline collaborate on this 60-second commercial spot, "The One." The production highlights a narrative interplay between a retail environment and a domestic vanity setup, connecting the two through the shared experience of digital communication. The film utilizes dynamic camera movements, such as a signature push-in through store aisles, to create a sense of momentum. NuContext Creative oversees the production, employing a polished live-action technique that balances the brightly lit, clinical aesthetic of a retail space with the warm, soft illumination of a private home setting.
ABC · LIVE with Kelly and Mark
ABC presents a promotional campaign for the morning talk show LIVE with Kelly and Mark. Produced by NuContext Creative, the content captures the hosts, Kelly Ripa and Mark Consuelos, in a casual exchange regarding morning routines and sleeping habits. Utilizing a live-action technique, the commercial transitions from the hosts in relaxed studio attire to their signature broadcast look against a city skyline backdrop. The project maintains a clean, high-key aesthetic to suit the broadcast and entertainment industry format.
ABC · Bachelorette + Maybelline "The One" :30
ABC collaborates with Maybelline for 'The One,' a 30-second commercial spot within the cosmetics and beauty industry. The narrative moves between a domestic setting and a retail environment, documenting a search for the correct product shade. The production leans into a clean, live-action technique, utilizing warm lighting to bridge the scenes of a vanity mirror and retail aisles. NuContext Creative handled the production, capturing the interaction between characters as they navigate the selection process.
ABC · Bachelorette BTS Social
ABC delivers an intimate look behind the curtain of its latest Bachelorette production, focusing on the candid moments of media personality Joe Amabile. The social media video captures a series of setups ranging from a retail environment and an outdoor garden to a controlled studio setting. Produced by NuContext Creative, the project leans into a documentary-style format with a clean, live-action aesthetic. The edit captures lighthearted interactions and styling changes, maintaining a focus on the casual apparel and grooming products presented throughout the production.
ABC · The One Social
ABC presents The One Social, a commercial campaign exploring the integration of digital communication within daily routines. The project focuses on two parallel narratives: a shopper navigating a retail store and an individual applying makeup in a domestic setting. Produced by NuContext Creative, the work leans into a clean, live-action aesthetic. The piece utilizes vertical framing to bridge the gap between retail environments and personal spaces, highlighting the connectivity of the modern cosmetic consumer experience.
ABC · Bachelorette x Beetlejuice :60
ABC promotes the intersection of two distinct broadcast properties in this :60 spot. The creative, produced by NuContext Creative, leverages high-contrast cinematic lighting and theatrical set design to blend the aesthetic conventions of romantic reality television with dark fantasy imagery. Moving through a series of surreal, supernatural sequences, the production utilizes raw, live-action techniques to frame its central characters against an atmospheric backdrop. The narrative arc shifts from a tense conversational tone to a stylized display of eerie, uncanny visual motifs.
ABC · Bachelorette x Maybelline 2024 :30
ABC produces this commercial for the Bachelorette x Maybelline 2024 partnership. The project is a 30-second live-action spot centered on a dialogue between two women navigating beauty routines and fashion choices via video call. Set across distinct dressing room environments, the film leans into the cosmetics and beauty industry aesthetic. The visuals utilize warm interior lighting to highlight the textures of vanity setups and wardrobe details, underscored by thematic set elements.
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