ABC: Sign & Seek - Trailer
Brand
Date
Sep 2026
Description
The ABC project Sign & Seek trailer highlights the importance of Auslan as a first language while introducing new initiatives for broader sign language education. Directed and produced in collaboration with Leo Australia and Publicis Production Australia, the campaign emphasizes accessibility and educational outreach. The production utilizes a horizontal commercial format, blending live-action interview segments with dynamic graphic animations. Character illustrations and bold typography are layered against vibrant backgrounds to present accessibility statistics and core project goals.
Style
Horizontal, Commercial, Graphic
Industries
Streaming Platforms
Context
Brand Film / Corporate Video
Associated creatives
Milla McPheeBrand Director
Belinda DrewHead of Marketing
Kyle HugallHead of Creative
Sarah McDonaldMarketing Manager
Eliza StoreyMarketing Manager
Tim BrownCreative
Mike WatsonCreative
LJ GraceCreative
Leo AustraliaAdvertising Agency
Hilary BadgerExecutive Creative Director
Stacey KarayannisCreative Director
Thomas SmythBusiness Director
Clare PickensChief Executive Officer
Catherine KingChief Strategy Officer
Andy FergussonChief Creative Officer
Johnson DiepDesigner
Publicis Production AustraliaProduction
Francesca ScopellitiExecutive Producer
Studio PanchoProduction
patrick salterManaging Director
Dominique SmithProducer
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