The ABC project Sign & Seek trailer highlights the importance of Auslan as a first language while introducing new initiatives for broader sign language education. Directed and produced in collaboration with Leo Australia and Publicis Production Australia, the campaign emphasizes accessibility and educational outreach.
The production utilizes a horizontal commercial format, blending live-action interview segments with dynamic graphic animations. Character illustrations and bold typography are layered against vibrant backgrounds to present accessibility statistics and core project goals.
