ABC: We've Got a Story For You
Brand
Date
Sep 2026
Description
ABC presents 'We've Got a Story For You,' a commercial spot centered on the shared human connection found in storytelling. Directed by Sanjay de Silva and produced by DIVISION APAC, the film features conversational scenes set poolside and within a local diner. The project utilizes documentary-style live-action techniques, leaning into natural light and warm color grading to establish an observational, summery tone. Sound design by Sonar Music and editing by Leila Gaabi complement the narrative, highlighting a series of intimate, lighthearted exchanges between the cast.
Style
Horizontal, Warm, Clean, Documentary
Techniques
Natural light
Industries
Broadcast & TV Networks
Color
Navy
Jet Black
Pure White
Background
Outdoor Pool
Context
TVC / TV Commercial
Associated creatives
Milla McPheeHead of Brand
Belinda DrewHead of Marketing
Sarah McDonaldMarketing Manager
Anja CherryMarketing Manager
Sally PhelpsHead of Media
Rachel BrownPlanning Lead
Harriet FisherPlanner
Brooke TunbridgePlanner
PrincessAdvertising Agency
Beth O'BrienFounder
Cameron BellFounder
Sam DicksonFounder
Jonny BergerFounder
Lilian SorChief Strategy Officer
Renata BarbosaExecutive Producer
Grant GrahamStudio Director
DIVISION APACProduction
Sanjay de SilvaDirector
Danny LongCast
The EditorsPost Production / VFX
Leila GaabiEditor
Alt.VFXPost Production / VFX
Sonar MusicMusic / Sound
Sam I AmProduction Service
Lula CucchiaraPhotographer
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