Netflix
Netflix's cinematic trailers, documentary features and global promotional campaigns
Featured Netflix projects
This week's top Netflix projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Netflix · The Walkthrough
Netflix presents The Walkthrough, a promotional advertising campaign produced by SMUGGLER. Featuring Ricky Gervais, the commercial leans into a humorous tone, capturing the talent in a modern, brightly lit living room setting before shifting through various office and presidential scenarios. The project utilizes a live-action technique to deliver comedic commentary, emphasizing clean production values and natural light to highlight the interior environment. The spot focuses on Gervais’s direct-to-camera performance, showcasing a blend of casual conversation and dramatic staging.
Netflix, EMILY IN PARIS, Peroni · A BRAINSTORM BY AGENCE GRATEAU
This promotional collaboration between Netflix’s Emily in Paris and Peroni captures an upscale lifestyle aesthetic through a blend of cinematic, live-action storytelling. The project features a sequence that moves from the scenic Italian lakefront to the polished, fast-paced environment of Agence Grateau. Creative execution balances wide, warm landscape shots with detailed interior scenes, showcasing product placement of Peroni beer alongside dining arrangements. Production was handled by DIVISION US, with post-production and visual effects provided by Mirage Creative Studio and Tmls.
Netflix · Julie and the Phantoms "Great" Music Video
Netflix presents the music video for 'Great' from the series Julie and the Phantoms, captured as a live-action performance piece. The video centers on the band members within a domestic interior, utilizing natural light to establish a warm, high-energy environment throughout the performance. Production services for the project were provided by NuContext Creative. The visual approach relies on a cinematic framing style, shifting between close-ups of the lead vocalist, drummer, and guitarists to document the musical performance.
Netflix · Narcos Season 4 Teaser
This teaser for the fourth season of the Netflix series Narcos utilizes live-action techniques to build suspense, foregrounding a musical ensemble in a low-key, atmospheric setting. The cinematography leans into chiaroscuro lighting and textured, moody visuals, punctuated by rhythmic percussion and title cards that introduce cast members Diego Luna and Michael Pena. Produced with a cinematic lens, the piece features smoke effects and dust-heavy textures to establish the tone for the upcoming season. Sound production was handled by MAS-Music and Strategy.
Netflix · Netflix House
Netflix House marks a high-production expansion for the streaming platform, manifesting as an immersive live-action campaign. The project spans a variety of environments, moving from domestic spaces to surreal, atmospheric settings like foggy carnivals and shadowy corridors. Developed alongside creative agency Netflix and production house Object & Animal, the work emphasizes cinematic action and suspense. The narrative relies on dramatic lighting and deliberate, tension-filled pacing to showcase a range of character interactions across these diverse locations.
Netflix · A Great Day in Hollywood
Netflix presents A Great Day in Hollywood, a promotional project highlighting a diverse group of Black artists, actors, and creators. The series of portraits spans multiple settings, utilizing urban backdrops and brownstone stoops to ground the subjects in a grounded, authentic environment. Produced by PRETTYBIRD UK, the project employs a cinematic approach to capture both candid and poised moments. The production leans into natural light and clean, medium-framed compositions to shift focus toward the individual presence and personal expression of every participant.
Netflix · Fansgiving: Everything I Do
Netflix presents Fansgiving: Everything I Do, a cinematic video campaign produced by Superprime Films for the streaming platform. The narrative leans into high-contrast visuals, utilizing moody lighting and intricate color grading to anchor its storytelling. Through a series of live-action sequences, the work balances sweeping visual compositions with tight, emotive close-ups. The project maintains a distinct aesthetic rhythm, alternating between expansive environments and intimate character-focused frames.
Netflix · The Electric State: Kid Cosmo
Netflix presents a trailer for The Electric State: Kid Cosmo, a project that leans into a post-apocalyptic narrative featuring expansive environments and large-scale mechanical elements. The piece channels a dystopian mood through a blend of live-action technique and extensive VFX / visual effects to construct its world. The edit alternates between gritty, atmospheric cinematic sequences and retro-inspired gaming interfaces. Creative production was led by BUCK, bringing together period-styled settings and action-heavy vignettes.
Netflix · Tudum
Netflix presents a cinematic campaign for Tudum, exploring contrasting environments through a sequence of live-action narratives. The work moves from the cold, industrial aesthetic of a subterranean subway station to the intimate, warm tones of a domestic dining room setting. Produced by Believe Media US, the project utilizes distinct lighting transitions to delineate between the urban transit space and the private social gathering. The sequence captures varied interactions, anchored by a focus on environment and mood.
Project Netflix · Netflix x WEDNESDAY S2
Netflix promotional imagery for the second season of Wednesday features Jenna Ortega and Tim Burton, captured on location along the River Seine in Paris. The series of editorial photographs channel a moody, cinematic aesthetic, utilizing natural light and desaturated tones to frame the subjects against the historic architecture of the city. Photographer Alice Moitie leads the production, working with talent Jenna Ortega and Tim Burton. The visual direction is supported by hair stylist Cesar Ramirez and makeup artist Mélanie Inglessis, who maintain a consistent, clean style across both candid deck-side shots and intimate outdoor portraits.
Project Netflix · Apple Cider Vinegar Publicity Portraits
Netflix presents a collection of publicity portraits for the series Apple Cider Vinegar, photographed by Seiya Taguchi. The imagery captures the lead cast in a series of clean, editorial-style compositions that highlight individual character styling and group dynamics. Utilizing soft, natural light, Taguchi creates a warm aesthetic against neutral studio backgrounds. The portraits focus on texture and colour, ranging from vibrant satin and structured blazers to intricate floral detailing, maintaining a consistent professional visual language throughout the campaign.
Project Netflix · Apple Cider Vinegar Key Art
Netflix presents the key art campaign for its series Apple Cider Vinegar. Photographed by Seiya Taguchi, the imagery spans multiple formats, utilizing a saturated palette and editorial composite style to establish the show's visual identity. Across the vertical and horizontal layouts, the project features a mix of graphic panels, rhythmic repetition of thematic elements, and minimalist portraiture. These assets incorporate distinct styling choices, including vibrant apparel and symbolic props, to frame the narrative across the streaming platform's promotional channels.
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