Disney
Disney's cinematic campaigns, trailers and streaming platform promos across entertainment
Featured Disney projects
This week's top Disney projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Disney · Once a Princess, Always a Princess: A Disney Short
In a poignant expansion of its brand narrative, Disney+ leans into the emotional resonance of childhood wonder with the campaign titled Once a Princess, Always a Princess. This live-action technique short film avoids the bombast of typical streaming platform marketing, instead opting for an intimate, cinematic perspective that captures a universal moment of quiet contemplation. The visual story follows a young girl observing an apartment complex across the way under the cover of night, where warm, glowing windows pierce through a moody, nocturnal atmosphere. By focusing on this fleeting instance of curiosity and longing, the spot effectively grounds the larger-than-life Disney identity within a relatable, everyday lifestyle context. The project reflects a sophisticated collaboration across the global creative landscape, featuring production efforts from Arts & Sciences and Comfort Films alongside the agency vision of Publicis Production UK and Fallon. Post-production specialists at NOISE further elevate the aesthetic, while the evocative sound design by Department of Music and The Harbor Picture Company provides a delicate sonic backdrop to the visual stillness. Through its restrained color grading and careful framing, the film transforms a solitary night into a cinematic meditation on identity, proving that even the most massive media and entertainment brands can find profound power in the smallest, most grounded human stories.
NBA, Disney · Moana
This collaborative spot for the NBA and Disney features a creative crossover centered on the film Moana. Directed by Brad Baruh, the project captures a humorous narrative shift as actor Dwayne The Rock Johnson takes on the role of a tattoo artist, tending to NBA athlete Giannis Antetokounmpo within a barbershop setting. The film utilizes warm lighting and tight framing to highlight the dynamic between the two public figures. The execution leans into a cinematic, live-action technique, focusing on the intimate details of the barbershop environment to ground the comedic interaction.
Disney · The Last Verse
Disney+ explores its legacy in 'The Last Verse,' a documentary-style project that weaves together archival footage to trace the origins of the studio's iconic musical history. The film features original black and white clips of Walt Disney and songwriters, set against the backdrop of the 1964 New York World's Fair. Crafted with a distinct mid-century aesthetic, the work employs period television framing and authentic film grain. The production, helmed by SMUGGLER UK with agency lead adam&eveDDB, utilizes documentary techniques to maintain a historical tone. Post-production efforts from The Assembly Rooms, Selected Works, and Company 3 London refine the visual texture, while Soundtree and 750mph manage the project's sonic landscape.
Disney · A Disney Holiday Short: Best Christmas Ever
Disney celebrates the festive season with 'Best Christmas Ever,' a narrative-driven holiday commercial. Captured with a cinematic approach, the spot follows a young girl focused on her holiday preparations within a warmly lit, decorated family home. The work relies on a nostalgic aesthetic and live-action technique to ground the seasonal narrative. Developed by agency adam&eveDDB, the production was helmed by Hungryman with support from Gatehouse. The project features comprehensive post-production work, including VFX and color grading, from partners Untold Studios, Final Cut London, and Company 3 London, with an original score provided by Soundtree.
Disney · Playmation
Disney Playmation arrives in this commercial spot, bringing a mix of domestic fantasy and action-driven gameplay to life. The film follows a young boy whose transition from a quiet living room to an immersive cityscape is marked by a sudden, high-energy transformation into Iron Man. Produced by Interrogate, LA with creative development by TBWA Chiat Day LA, the spot employs VFX and live-action technique to bridge the gap between imagination and play. The narrative leans into cinematic lighting and a shift from desaturated tones to bright, vibrant daylight, highlighting the scale of the digital armour integration handled by The Embassy.
Disney · Team of Heroes
Disney's Team of Heroes campaign highlights the support provided within pediatric environments. This live-action project captures intimate, candid interactions between children and caregivers in a brightly lit, domestic-style setting. Utilizing a cinematic approach, the production relies on natural light to maintain a soft and gentle aesthetic throughout the scenes. The film focuses on the human element, showcasing moments of connection and play in a supportive atmosphere.
Disney, Balmain · The Lion King Collection
Disney and Balmain collaborate on The Lion King Collection, a high-fashion campaign presented as a live-action commercial. The imagery centers on sculptural, metallic-toned garments worn by models in an outdoor setting, where the clothing interacts with the reflective environment. The production, credited to Eleanor, utilizes natural light to emphasize the textures and saturated golden hues of the pieces. The film captures the collection's focus on heavy, ornate apparel through a series of dynamic, horizontal compositions.
Disney · What If Super Bowl
Disney presents a fast-paced cinematic montage that reinterprets iconic narrative moments from its extensive library of film, television, and sports content. This campaign piece, created for the Super Bowl, sequences diverse scenes ranging from desert landscapes and superhero battles to intimate character moments and culinary workspaces. The project employs a blend of live-action technique and archival footage to explore alternate narrative possibilities. The editing utilizes a varied range of compositional framing, shifting between widescreen panoramas and close-ups to maintain a high-energy, immersive viewing experience.
Disney · Bill Irving
This commercial spot for Disney, produced by Truce Production Co, constructs a narrative through a high-energy montage. The project blends monochrome portraiture of sports figures, including Jack Ginnivan, Tayla Harris, and Christian Petracca, with segments of period drama and concert footage. The piece utilizes a live-action technique to move between studio interviews and theatrical staging. The visual language shifts between moody chiaroscuro lighting and warm, vibrant stage environments, integrated through cinematic editing and rhythmic sound design.
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