ABC produces this commercial for the Bachelorette x Maybelline 2024 partnership. The project is a 30-second live-action spot centered on a dialogue between two women navigating beauty routines and fashion choices via video call.
Set across distinct dressing room environments, the film leans into the cosmetics and beauty industry aesthetic. The visuals utilize warm interior lighting to highlight the textures of vanity setups and wardrobe details, underscored by thematic set elements.
