ABC presents The One Social, a commercial campaign exploring the integration of digital communication within daily routines. The project focuses on two parallel narratives: a shopper navigating a retail store and an individual applying makeup in a domestic setting.
Produced by NuContext Creative, the work leans into a clean, live-action aesthetic. The piece utilizes vertical framing to bridge the gap between retail environments and personal spaces, highlighting the connectivity of the modern cosmetic consumer experience.
