Zara

Oct 2025

The Zara Origins Fall 2025 collection campaign highlights a refined approach to menswear through a series of editorial portraits and artistic still-life compositions. Photographed by Valentin Hennequin with art direction by Juan Medina, the project leans into a minimalist aesthetic, utilizing soft, directional light and chiaroscuro techniques to emphasize the texture and structure of the garments. The visuals focus on monochromatic color palettes and clean silhouettes, bridging the gap between functional tailoring and sculptural form. Model Clément Laguardia appears throughout the series, captured in contemplative, moody interiors that showcase a range of seasonal staples, including heavy-gauge knits, structured overcoats, and classic denim. Hair styling by Pawel Solis maintains a clean, understated look that aligns with the project's focus on material quality and tonal contrast. The imagery employs a deliberate use of natural light and shadow to create depth, grounding the collection in an intimate, studio-based environment.

Editorial, Vertical