Zara: Zara Origins Fall 2025

Oct 2025

Zara Origins Fall 2025 presents a refined exploration of menswear through a series of editorial portraits and artistic still lifes. The campaign centers on clean silhouettes and traditional tailoring, utilizing a minimalist aesthetic to highlight the textures of heavy-gauge knits, structured wool overcoats, and classic denim. Art directed by Juan Medina and captured by photographer Valentin Hennequin, the project relies on soft, directional natural light to create a contemplative, moody atmosphere across the collection. The imagery leans into chiaroscuro techniques and monochromatic color grading to emphasize the structural integrity of the garments. With hair styling by Pawel Solis, model Clément Laguardia serves as the primary subject, appearing in both intimate portraits and structured environments. Complementary still-life compositions further explore the collection's sculptural qualities, framing individual pieces against neutral backdrops to focus on form and textile detail.

Editorial, Vertical