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Brand
Zara
ProjectZara Origins Fall 2025
Black high-neck knit sweater draped upright on a light wooden stool against a neutral wall with natural sunlight.

Zara Zara Origins Fall 2025 2025

Associated creatives

Valentin Hennequin
Valentin HennequinPhotographer
Juan Medina
Juan MedinaArt Director
Pawel Solis
Pawel SolisHair Stylist
Clément Laguardia
Clément LaguardiaModel

Tags

black turtleneck sweaterblack sweaterknit sweaterturtleneck sweaterblack knitwear

Description

A sculptural still life features a structured black turtleneck sweater positioned upright on a pale wooden stool. Warm sunlight casts geometric light patches across the muted cream wall behind the installation. Photographed by Valentin Hennequin with art direction by Juan Medina for Zara Origins Fall 2025.

Style

Artistic, Vertical, Surreal, Minimalist

Techniques

Natural light

Industries

High Street Fashion

Color

Off-Black (60%)
Beige (30%)

Context

Advertising Campaign