Brand
ProjectZara Origins Fall 2025

Zara Zara Origins Fall 2025 2025
Associated creatives
Tags
Description
Model Clément Laguardia is captured in profile against a gradient studio backdrop for the Zara Origins Fall 2025 campaign. He wears a structured black wool overcoat with an upright collar and a clean, buttoned front. The composition uses soft directional lighting, casting deep chiaroscuro shadows across the right side of the frame while highlighting his profile and the matte texture of the tailored outerwear. Pawel Solis styled the hair, with art direction by Juan Medina and photography by Valentin Hennequin.
Style
Editorial, Vertical, Moody, Minimalist
Techniques
Low-key / chiaroscuro
Industries
Menswear
Color
Jet Black (90%)
Background
Gradient
Context
Lookbook


