Brand
ProjectZara Origins Fall 2025

Zara Zara Origins Fall 2025 2025
Associated creatives
Tags
Description
This monochrome fashion campaign image for Zara Origins Fall 2025 captures model Clément Laguardia in profile standing by a window. He wears a classic white button-down shirt with rolled sleeves, pleated trousers, and a belt while holding a pair of glasses behind his back. Photographed by Valentin Hennequin with art direction by Juan Medina, the composition uses natural window light to cast gentle shadows across the interior scene. The monochromatic color grading emphasizes tonal contrasts and traditional tailoring details.
Style
Editorial, Vertical, Monochrome
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Pure White (40%)
Charcoal (60%)
Background
Hotel Room
Context
Advertising Campaign


