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Monochrome portrait of a man in a white button-down shirt and trousers standing near a window.

Zara Zara Origins Fall 2025 2025

Associated creatives

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Description

This monochrome fashion campaign image for Zara Origins Fall 2025 captures model Clément Laguardia in profile standing by a window. He wears a classic white button-down shirt with rolled sleeves, pleated trousers, and a belt while holding a pair of glasses behind his back. Photographed by Valentin Hennequin with art direction by Juan Medina, the composition uses natural window light to cast gentle shadows across the interior scene. The monochromatic color grading emphasizes tonal contrasts and traditional tailoring details.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Pure White (40%)
Charcoal (60%)

Background

Hotel Room

Context

Advertising Campaign